Product Marketing Consultant - SAP Business Technology Platform (BTP)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed

Important information:

• This is a hybrid role based out of SAP Vancouver office, working in-office with the team 3 days per week.
• Candidates must be legally entitled to work in Canada at the time of application. This position is not eligible for employer-sponsored work authorization (e.g., LMIA or other immigration support).

What you'll build

SAP Business Technology Platform (BTP) is the foundation for SAP’s AI, Data, and Application strategy, offering a unified environment for data, analytics, application development, automation, AI, and more.

Join the Product Marketing team for SAP Business Technology Platform and be the market-facing expert shaping how our cloud and platform capabilities are perceived, adopted, and grown. You will translate market insight into compelling positioning, digital experiences, and go-to-market execution that drives product innovation, customer adoption, and measurable business growth.

Key impact and outcomes:

• Own market and TAM insights for platform and cloud infrastructure, and use them to shape strategy and roadmap decisions.
• Create and execute clear positioning, messaging, and digital storytelling that increases awareness, adoption, and engagement across developers, partners, enterprise architects, and C‑level IT buyers.
• Drive product innovation and commercial outcomes by validating use cases, defining value propositions, and rationalizing GTM approaches.
• Produce thought leadership, analyst briefings, and field enablement content that accelerates sales and customer success.
• Collaborate across Marketing, Product, Sales, and Engineering to turn strategy into measurable growth for SAP’s next‑generation cloud capabilities.

What you bring

• Bachelor’s in a technology/engineering field (or equivalent) with B2B marketing experience.
• 3–5 years in product marketing or product management for B2B software, including creation of strategic, customer-facing content.
• Hands-on experience with platform technologies (BI/analytics, AI/automation, integration, app‑dev tools) and strong knowledge of cloud models (IaaS, PaaS, SaaS).
• Familiarity with enterprise application vendors (e.g., SAP, Oracle, Salesforce, Workday).
• Analytical, outcome-focused mindset that turns market insight into clear value propositions and GTM execution.
• Excellent writing skills and proven ability to manage multiple projects across distributed, cross‑functional teams.
• Track record of building and sustaining customer and partner relationships; comfortable working in international teams.
• Preferred skills
  • Exceptional presentation skills and ability to articulate complex topics to senior-level audiences.
  • Ability to analyze customer needs, synthesize requirements, and drive execution to successful delivery.
  • Strong collaboration and relationship-building skills across functions.

Where you belong

Join a team that’s as dynamic and forward-thinking as the technology it represents. The SAP BTP Product Marketing team is a diverse group of storytellers, strategists, and technologists who are passionate about shaping the future of enterprise innovation. With deep expertise across AI, integration, data, and application development, we work at the intersection of product, customer, and market to bring SAP’s most transformative platform capabilities to life.

As part of this team, you’ll gain hands-on experience crafting compelling narratives, launching cutting-edge solutions, and driving global go-to-market strategies. You’ll collaborate with and learn from a talented group of marketers with proven success across industries and disciplines—each bringing unique perspectives and a shared commitment to excellence.

Whether you're looking to deepen your product marketing expertise, expand your strategic thinking, or grow your influence in the tech space, your time on this team will be a powerful accelerator for your career. Come build with us, learn with us, and help shape the future of enterprise IT

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 74,600 - 156,800 CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec
AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 435437 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid