Director, Brand & Events

Avenue Living Asset Management is dedicated to sourcing, analyzing, and strategizing long-term investments. Our unique approach has led to rapid growth across North America now representing one of Canada’s largest alternative asset managers. Since 2006, we have acquired over $8.5 billion in assets under management across a variety of sectors throughout Canada and the USA. Our various funds include assets in multifamily residential, self-storage, commercial, as well as agricultural land.   

The strength of our platform lies in working with the right people. Acting with integrity and employing an entrepreneurial mindset, our employees work together to create an exciting, dynamic workplace. By employing an active hands-on approach to asset management, our skilled and innovative team operates closely alongside our investors. We’re disciplined, we focus on value, and we’re informed experts. We pride ourselves on our diverse and inclusive workplace; we are a unique workplace with unique people.  

WHAT WILL YOU DO?

Brand Leadership & Execution

• Define and evolve the organization’s brand strategy in alignment with business priorities.
• Provide creative and messaging direction to the design team; ensure all assets align with brand standards.
• Act as both strategist and practitioner — originate ideas, research the market, understand our audience, craft messaging, review creative, and guide storytelling.
• Manage agency partners across creative, media, and PR to deliver high-quality campaigns.
• Lead media planning, spend, and reporting to maximize ROI.
• Drive high-visibility brand initiatives, including thought leadership campaigns.
• Develop and manage an integrated marketing and events calendar.
• Establish brand standards, messaging frameworks, and governance for consistent application.
  
  
  

Events Oversight

• Manage and mentor the Senior Manager, Events, and Sales Coordinator.
• Ensure event strategies align with brand positioning, sales team needs, and business objectives.
• Support integration of events with broader brand and marketing campaigns.
• Evaluate and manage all event logistics from end to end.
  
  
  

Collaboration & Influence

• Collaborate with ALAM business marketing team to align brand and events to business initiatives, such as Annual Report, advisor communications, quarterly updates, social media presence, and ad hoc sales materials.
• Partner closely with the SVP Marketing as a trusted advisor and execution partner on brand and communications.
• Build strong relationships with executives, internal stakeholders, agencies, and media partners.
  
  
  

WHAT WILL YOU NEED?

• 8 – 12+ years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling.
• Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.
• Proven record of executing brand initiatives, campaigns, and media strategies that deliver measurable business results.
• Demonstrated expertise in managing agencies, media budgets, and high-impact marketing programs.
• Experience leading high-profile initiatives, such as brand milestones, product launches, and major campaigns.
• Data-driven and results-oriented, with the ability to measure and optimize impact on brand awareness, engagement, and pipeline.
• Experience managing direct reports and collaborating across departments.
• Strong background in vendor negotiations, agency management, and budget oversight.
  
  
  

What makes us different makes us stronger. We want Avenue Living to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. Should you require accommodation to participate fully in the recruitment process, please email [email protected].

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