Digital Content Specialist - Permanent Full-time (2025-281)

CAREER OPPORTUNITY

DIGITAL CONTENT SPECIALIST

2025-281

Choose Collingwood General & Marine Hospital:

Explore a meaningful career in a place where lifestyle and purpose align. Collingwood General & Marine Hospital (CGMH) is located on the beautiful shores of Georgian Bay and surrounded by the Blue Mountains. With access to skiing, hiking, paddling, and a vibrant arts and culture scene, Collingwood offers a four-season recreational lifestyle and a strong sense of community.

CGMH is an 84-bed acute care hospital serving over 74,000 permanent residents and welcoming 3.5 million annual visitors across Collingwood, Clearview, Wasaga Beach, and the Blue Mountains. Our team of over 1,200 staff, physicians, midwives, and volunteers is dedicated to delivering high-quality care in areas including emergency, surgery, orthopaedics, obstetrics, dialysis, diagnostics, and mental health.

At CGMH, we’re not just caring for today, we’re building the healthcare system of tomorrow. Through our bold strategic plan, Tomorrow is Built Today, we are transforming care in South Georgian Bay.

To learn more about our redevelopment and capital campaign, visit: https://cgmh.on.ca/who-we-are/strategic-plan

Our Culture:

At Collingwood General & Marine Hospital, our people are at the heart of everything we do. We are proud to foster a workplace rooted in kindness, collaboration, continuous growth, and accountability. These values guide how we treat each other and how we care for our patients, creating an environment where trust, respect, and excellence thrive.

We are committed to our values:

Being kind - fostering a culture of compassion, empathy, and dignity in every interaction

Supporting each other - working together across all roles to uplift our team and our patients

Leading by example - setting a standard of integrity, fairness, and professionalism

Continuously growing - embracing curiosity, innovation, and learning to adapt to future needs

Why Join CGMH? Benefits That Start on Day One:

At CGMH, we’re committed to the well-being and success of our team. New hires enjoy an industry-leading compensation package that includes:

• Comprehensive benefits package including health & dental coverage effective immediately upon hire
• $500 personal spending account for wellness or professional development

• 5 weeks’ vacation to start
• Immediate enrollment in HOOPP (Healthcare of Ontario Pension Plan)
• Employee & Family Assistance Program (EFAP) and access to Perkopolis discounts
• Access to Employee Education Assistance Program

CGMH provides relocation assistance for eligible permanent part-time or full-time new hires. Our Relocation Assistance Program provides new hires with assistance up to $4,500 including:

• $1,500 for eligible moving expenses

• $3,000 to support temporary housing for three months

The Opportunity:

You are more than a content creator – you are a digital storyteller and social media strategist who knows how to spark connection, build community, and elevate brand. As a key member of CGMH’s Communications team, reporting to the Director of Communications and Community Engagement, you collaborate closely with colleagues to bring CGMH’s story to life across digital platforms.

You bring fresh ideas to the table, capture authentic moments, and craft high-quality content for social media, video, photography, and other digital channels to engage our team, patients, partners, and broader community. You understand both the art and science of content: blending creative vision with data-driven insight to produce digital storytelling that inspires, informs, and drives action.

At the heart of this role is CGMH’s once-in-a-generation hospital development project. You will lead digital and social media efforts that not only communicate progress, but actively invite the community to participate in planning our new hospital – making their input visible, meaningful, and influential in shaping the future of care in South Georgian Bay. You will be successful if you thrive on creativity, collaboration, and impact – turning milestones into stories, progress into pride, and a bold vision into content that empowers our community to help build the hospital of tomorrow

Qualifications:

• Must have a post-secondary education in Multimedia, Digital Technology, Video Production, Digital Media, Journalism, Communications, or a related field – or equivalent combinations of skills and experience.
• Minimum of 3-5 years of experience in a related field.
• Experience capturing, editing, and producing high-quality video and photography
• Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.) or similar software
• Comfort with social media platforms and content management
• Understanding of accessibility standards for digital content (AODA/WCAG compliance)
• Strong organizational and time-management skills, with ability to adapt to shifting priorities
• Effective collaboration and communication skills across all levels of the organization

Preferred:

• Formal training in photography and/or film is an asset

Duties and Responsibilities:

Hospital Development Digital Communications

• Collaborate with the Hospital Development and Communications teams to design and deliver a digital engagement strategy that keeps staff, patients, and the community informed and actively involved in planning our new hospital.
• Develop regular, accessible digital touchpoints to showcase milestones (e.g., functional program progress, design planning, community input opportunities).
• Create compelling video, photography, and graphics that make complex hospital development processes easy to understand and engaging.
• Manage online community engagement to build excitement, answer questions, and ensure the community can meaningfully participate in planning and shaping our hospital’s future.
• Identify and leverage the most effective digital platforms and tools to celebrate progress, share updates, and invite ongoing community participation.

Content Creation

• Capture and produce high-quality video and photography for internal and external audiences.
• Develop creative content for social media, digital signage, and websites.
• Manage multimedia projects from concept to final delivery, including storyboarding, filming, editing, captioning, and accessibility formatting.

Digital and Community Engagement

• Plan and maintain a social media content calendar aligned with strategic communications priorities and hospital development planning milestones.
• Post and manage platform-specific content to highlight CGMH initiatives, milestones, and the hospital development project.
• Monitor and respond to online engagement professionally, providing accurate information and encouraging community participation.
• Use analytic tools to measure reach and engagement, adapting strategies to optimize impact.

Other Related Duties

• Build and maintain a library of multimedia assets.
• Assist with urgent or special communications projects as needed.
• Stay current with digital trends and recommend tools or approaches to enhance CGMH’s digital presence.
• Provide photography and videography support for events on-site and in the community (some may occur outside or regular hours).

More Information:

Location: Communications

Employee Group: Non-Union

Employment Type: Permanent Full-time

Start Date: In line with next Hospital Orientation intake

Hours of Work: Days, Monday to Friday. Please be reminded that as a Hospital, in order to provide the necessary patient care, our operations run 24/7. Therefore, depending on the program for which you are applying, it may be an expectation that you are available to work weekdays and weekends, as well as all shifts - days, evenings, and nights.

Wage: $40.72 to $53.19 per hour

HOW TO APPLY:

If you are interested in joining our inspiring team, please apply online before 11:59pm EST on the posting close date by submitting an updated copy of your resume and cover letter in PDF or Word format.

Due to the volume of applications, only those selected for an interview will be contacted. Please be advised that as part of the mandatory screening process CGMH requires professional references, verification of academic training, professional accreditation, plus a current Police Vulnerable Sector Check.

Collingwood General and Marine Hospital is committed to an inclusive, barrier-free selection process. We encourage all qualified individuals who may contribute to a diverse and inclusive workplace to apply. If contacted regarding a competition, please advise Human Resources of accommodation measures you may require during our selection process. Information received relating to accommodation needs of applicants will be addressed confidentially.