Assistant Manager, Event Operations and Ticketing

Regular/Temporary Regular

Job Title Assistant Manager, Event Operations and Ticketing Job ID 72321

Location
Central Campus

Open Date 10/06/2025

Job Type Continuing

Close Date 10/26/2025

Employee Group TMG Favorite Job

Department Ath&Rec Facilities

Salary Grade/Band Under Review

Salary Range $0.00 - $0.00 (annual)

Hours per Week 35

Posting Details

Schedule Mon - Fri, 35 hours per week, 8:30-4:30pm. Evenings and weekends expected during events and games
Education Level Bachelor’s degree in Sports Management or related field
Career Level 5 years of related experience
Band The band for this role is under review. The starting salary range is $65,000 - $75,000

Job Description

Department, Unit or Project Description:

Home of the McMaster Marauders, McMaster University Athletics provides a wide range of sports and recreational activities to students, staff, faculty, alumni, and the greater community with the opportunity to pursue athletic excellence. McMaster’s Athletics department is home to various well-equipped sports facilities, including a comprehensive fitness center, indoor and outdoor sports fields, swimming pools, gymnasiums, tennis courts, and more. McMaster University has a strong tradition of intercollegiate athletics and is home to several varsity sports teams that competed in various leagues. Varsity teams at McMaster include basketball, soccer, football, volleyball, cross country, track and field, rugby, swimming, and many other OUA and club teams.

The Department of Athletics & Recreation at McMaster University is dedicated to fostering an environment of equity, diversity, inclusion, and anti-racism, guided by the principles of inclusive excellence. Our commitment is to create a safe, accessible, and welcoming space where we celebrate the diverse identities, backgrounds, and lived experiences that enrich our community. We actively promote anti-racism, challenge discrimination, and work to eliminate all forms of bias. We believe that embracing the multitude of human differences surrounding us is essential for our collective success. We invite and encourage all members of our community to actively engage in nurturing this spirit, ensuring that everyone feels welcomed, valued, and empowered to participate fully.

Job Summary:
The Assistant Manager of Event Operations & Ticketing is responsible for leading the planning, execution, and enhancement of ticket operations, customer experience, event logistics, and staff management, while driving strategic initiatives to increase revenue and fan engagement.

Accountabilities:

Strategic Planning & Leadership

• Develop and implement the annual event calendar for varsity games and departmental special events.
• Lead departmental events to ensure alignment of resources, priorities, and execution across all units.
• Lead and execute themes and fan engagement for varsity games
• Lead the development of policies, procedures, and best practices for customer service and event operations.

Event Operations & Logistics

• Oversee the planning and execution of all event logistics including venue setup, athlete and official areas, hospitality, and entertainment.
• Coordinate and execute event themes and fan engagement strategies in collaboration with Marketing and Communications.
• Manage videoboard operations including content creation and live execution.
• Schedule and supervise entertainment and external groups for varsity events.

Ticketing & Customer Experience

• Manage the ticketing system, including season packages and single-event ticket sales.
• Oversee customer support operations as the primary escalation point for logistics and ticketing, ensuring timely resolution and a high-quality experience.
• Oversee box office operations and game day experience, including hiring, training, and managing ticketing staff.
• Conduct regular analysis of ticketing software and post-event cash reconciliation.
• Lead data-driven strategies using ticket purchase and redemption analytics to inform pricing, promotions, and audience engagement.
• Design and analyze surveys to enhance the game day experience and drive attendance growth.

Staffing & Vendor Management

• Oversee the hiring, training and management of Unifor staff and part-time staff for event operations (e.g., stats, webcast, videoboard, camera ops, announcers, ushers, ticket takers).
• Manage external contracted services such as DJs, webcasting, and minor officials.
• Analyze staffing levels and operational needs to ensure efficient event execution.

Sponsorship & Promotions

• Execute sponsorship activations and ensure fulfillment of contractual obligations.
• Collaborate with partners to integrate promotional elements into events.

Documentation & Communication

• Prepare event documentation including game scripts, training manuals, reports, and promotional materials.
• Deliver training sessions for event staff and volunteers.
• Provide recommendations based on customer feedback to improve facilities, services, and equipment.

Inventory & Resource Management

• Oversee inventory of athletic and event equipment, ensuring availability and maintenance.

Qualifications:
Education:

• Bachelor’s degree in Sports Management or related field

Experience:

• 5 years of related experience

Knowledge/Skills:

• Ability to plan and execute large-scale events
• Ability to lead cross-functional teams and committees
• Proven experience with ticketing platforms
• Ability to work with diverse stakeholders (fans, sponsors, staff, vendors)

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Job applicants requiring accommodation to participate in the hiring process should contact:

• Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
• Faculty of Health Sciences HR Office at ext. 22207, or
• School of Graduate Studies at ext. 23679

to communicate accommodation needs.

Interview Experience

At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to [email protected] or the HR contact associated with your position of interest.