Manager, Marketing

Halton Region is committed to fostering a diverse, inclusive, and equitable workplace that reflects the communities we serve. We value, welcome and respect the unique perspectives and contributions of all individuals. We encourage applications from Indigenous Peoples (First Nation, Métis, Inuit), Black and racialized persons, persons with disabilities, women, and members of the 2SLGBTQ+ community. Accommodations are available at any point upon request for candidates participating in the selection process.

As an employer of choice, Halton Region recognizes the many benefits of hybrid work arrangements including flexibility and better work-life balance for our employees. This position is eligible for our Hybrid Work Program.

Posting ID: 4575
Department: Corporate Services
Division: Communications
Pay Range: $130,631 - $163,276
Job Type: Permanent
Hours of Work: 35 hours per week
Work Location: 1151 Bronte Road, Oakville, Ontario
Employee Group: MMSG
Posting Date: October 6, 2025
Application Deadline: October 20, 2025

Please be advised that the results of this competition may be used to fill subsequent vacancies of the same position within the next 18 months.

Job Summary

The Manager, Marketing, will lead a team in delivering Halton Region’s marketing strategy, driving engagement, service adoption, and digital innovation. This role plays a key part in shaping public engagement efforts, using data-driven marketing to enhance community outreach and increase awareness of critical regional services. By leveraging the latest digital tools and automation strategies, this role will optimize engagement, maximize campaign performance, and ensure alignment with business objectives.

Duties & Responsibilities

• Develop and implement integrated marketing strategies that promote Halton Region programs and services, increase resident awareness, and drive service adoption.
• Lead, mentor, and develop a high-performing marketing team, fostering inclusivity, creativity, innovation, and continuous improvement.
• Provide coaching, feedback and professional development opportunities to the team to ensure ongoing development of their knowledge and skills.
• Leverage data insights, audience segmentation, and behavioral marketing techniques to create impactful, multi-channel campaigns that drive measurable results.
• Define and monitor KPIs, including audience reach, engagement metrics, conversion rates, and campaign effectiveness, to optimize performance.
• Ensure the creation of compelling, on-brand visual and written content that resonates with the target audience and drives consistent messaging across platforms, with a focus on managing content at scale.
• Oversee digital marketing strategies, including SEO/SEM, social media, email marketing, and paid media, ensuring a cohesive approach.
• Partner with senior leadership to align marketing efforts with organizational priorities.
  

Skills & Qualifications

A strategic marketing leader with a strong background in digital campaigns, brand development, and content strategy. Proven ability to manage large-scale initiatives, mentor teams, and collaborate with senior stakeholders to drive business impact. The ideal candidate will have:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in strategic marketing and digital campaigns in a medium to large scale organization, preferably in a public sector, nonprofit, or service-driven organization.
• 4+ years of experience in a leadership position managing a team with a focus on talent development, coaching and motivating others to achieve results.
• Expertise in audience segmentation, omnichannel marketing, and community engagement strategies.
• Strong data-driven mindset, with experience using analytics to inform marketing decisions and optimize performance.
• Exceptional leadership, political acumen, and collaboration skills to influence organizational strategy.

Important information about your application:

• In accordance with requirements in Ontario Regulation 191/11 – Integrated Accessibility Standards and the Ontario Human Rights Code, Halton Region will accommodate the needs of individuals with disabilities throughout the recruitment process. If you require accommodation at any stage of the recruitment process, please inform the Talent Acquisition representative of the nature of the accommodation(s) you require.
• Please submit your application online. We will accommodate individual needs for applicants with disabilities and others who are not able to apply online. If you experience any issues with submitting your application, please contact HR Access at 905-825-6000 extension 7700.
• Applications will be accepted until 11:59 p.m. on the deadline date specified on the posting.
• We encourage applications from all qualified individuals; however, only those under consideration will be contacted.
• Personal information collected through the job application process will only be used for the purpose of determining qualifications for employment.
• If selected for an interview, you will be contacted by email and/or phone. Please ensure the contact information provided on your resume is up to date and that you check your email and voicemail regularly.

Halton Region serves more than 650,000 residents throughout Burlington, Halton Hills, Milton and Oakville. We are committed to delivering high quality programs and services that make Halton a great place to live and work. We engage great people who contribute to meaningful work that makes a positive difference in our community. At Halton, you are encouraged to grow and succeed in your career and are recognized for your accomplishments and contributions. As an employee, you will be part of a progressive, service focused and award winning employer with a diverse and inclusive work environment.

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