VP Marketing, Sales, Revenue

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VP Marketing, Sales, Revenue

Victoria, BC Full-time $152000.00-$228000.00/year

Are You a Clever Duck?

Take a gander at this post…

Accent Inns Inc. is a BC-based hospitality company that is different in a good way. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff, who we call our Fam-Jam. Our Fall 2025 Employee Survey showed that 95% of our employees are happy to work here, with a 95% participation rate!

We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC.

We’re growing our executive team—lovingly nicknamed the Care Bears because ‘Executive Team’ was, frankly, lamer—and we’re on the hunt for a VP of Marketing, Sales, and Revenue to join our fun-loving flock of rebels.

This role reports to our President, Chris Campbell, and will work closely with our amazing CEO, Mandy Farmer, to translate Mandy’s vision and design into our hotels and the world. You will manage our three departments responsible for our overall revenue strategy. This means no more gaps or miscommunications, just one holistic revenue strategy with three teams all driving towards the same goals.

Who We Are

Success attracts success, and here you will be working with an extraordinary company. We are a force in the industry:

• We have been named one of Canada’s Most Admired Corporate Cultures four years in a row.
• We received the Tourism Industry Association of Canada’s Business of the Year award for our outstanding business growth.
• We received the Employer of the Year award from Tourism Canada
• We have doubled our revenue and tripled our profits in the last nine years.
• Our owner and CEO, Mandy Farmer, was named Hotelier of the Year by Hotelier Magazine and RBC Women of Influence Entrepreneur of the Year.
  
  

Key to our success is living by our four Core Values every day:

• Be Real
• Have Fun
• Make Everything Better
• Have Each Other’s Backs
  
  

Benefits & Work Perks 

We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you: 

• Free nights at any of our hotels + discounts for your friends & family 
• Live your Best Life fund (we’ll help pay for courses that’ll make your life better, whether or not they’re related to your role with us) 
• Employee purchase program so you can get sweet deals on everything from electronics to linens 
• Executive leadership development and coaching with our veteran executive coach.
• Free nights at the Rebel Hideaway, a cabin in Tofino BC.
• And MORE!
  
  

Salary: $152,000 - $228,000

What the Role is Quacked Up to Be 

The VP of Marketing/Sales/Revenue will be wholly responsible for the overall marketing, revenue, and communications strategy to align the three departments responsible for our revenue generation. This role will increase our top-line revenue, steward our brands, and create a strong partnership with Operations.

Your role is to fill our hotels profitably, position our brands effectively, maximize the right mix, and drive topline revenue across all revenue-generating business areas. You will own occupancy, ADR, and RevPAR across our hotels, optimize every sales and marketing dollar, and give Care Bears clarity and foresight to grow revenue predictably. You will position the brand effectively in the market. You will balance sales, marketing, and revenue management to grow top-line revenue.

As a Care Bear, you will deliver and execute the organization's strategic vision for your teams, departments, and properties. This includes working with your fellow Care Bears to set strategic goals and a vision across all the organization's brands and touchpoints.

You will lead and nurture the development and growth of a high-performing and unique team, be a DEIB champion, and leverage your team's collective capacity to deliver on our purpose, values, and strategy. You are an astute coach and mentor who motivates others to be their best and will build strength in every corner of our operation. You are an exact communicator and translator of vision towards a common goal of growth and success.

In your first 3 months, you will…

• Spend time learning from the Sales, Marketing and Revenue teams on what is currently working and what is not
• Dedicate a significant amount of time with your team, 1-on-1, to build trusting relationships with each of them
• Meet 1-on-1 with each Care Bear to better understand their roles and departments
• Have dedicated time to learn and practice our Leading with Love philosophy and begin to have a deep understanding of how to lead at Accent Inns
• Learn about our feedback, coaching, and mentor programs at Accent Inns and begin to use them with your teams
• Spend time building relationships with your teams to better understand who they are and what they need from you as a leader
• Build connections, trust and relationships across the organization
• Audit the Marketing, Sales, and Revenue systems alongside your directors
• Begin to build the partnership you will have with Mandy for creative design and branding
• Complete our Orientation program for new leaders
• Learn our brand, tone, and target audience
• Review our Sales, Marketing, and Revenue metrics to learn more about our business
  
  

In your first 12 months, you will have…

• Aligned Sales, Marketing, and Revenue vision and goals and have begun executing on them
• Built out the first phase of dashboards and reporting for your teams
• Reviewed and adjusted the needs and team design to execute the shared vision for Sales, Marketing and Revenue
• Worked with each of your directors to update their training programs to align with new goals and direction
• Updated our voice and tone guides and educated users on them to ensure consistency across departments and brands
• Run new market research for our ICP for each brand and market segment
• Developed key partnerships to drive our marketing reach and revenue
• Developed a new tradeshow program and strategy alongside your Director of Sales
• Set new targets for Sales and Marketing campaigns and activities
• Worked with Mandy and the Director of Marketing to update our strategy for each of our brands
• Built a close partnership with Operations to ensure guest experience and marketing campaigns are aligned
• Built out the next phases of our influencer and digital marketing initiatives
• Updated the current reporting program for Marketing, Sales, and Revenue at the Care Bear level
• Worked with Mandy to run brainstorming sessions and support her in her creative process
• Built strong relationships with your team, the Care Bears and became a trusted person across the organization
• Taken part in our Emerging Leaders capstone program pitch competition, the Care Bear Cave
  
  

You are our creative Care Bear with an eye for metrics and data. You will be a key voice in our strategic planning and ideation for future projects and initiatives for the Accent, Zed, and ROAR brands. You directly impact our revenue and will be a key collaborator at all levels of the organization.

What to expect from us?

Application: We will do our best to review and respond to all applications.

First Interview (60 min): You will meet with Noah Warder, our VP of People and Culture, to discuss your experience, value alignment with Accent Inns, and what you can expect in this role.

Second Interview (90 min): You will meet with Noah alongside Chris (Badders) Baddeley, our Sr. Vice President, to dig into your technical experience, hospitality knowledge, how you collaborate with other departments, executive strategy, and answer questions you have about the team and organization.

Third Interview (90 min): You will meet with Chris Campbell, our President, Mandy Farmer, our CEO, and Morgan Gregory, our Manager of Executive Operations, to discuss executive strategy, Care Bear expectations, the company's risk profile and financial perspective, and other topics.

Project/Presentation: There will be a 4-6 hour paid take-home assignment that will be discussed after the third interview.

Final Interview (120 min): This will be a panel presentation where you will present to the Care Bear team (Mandy, Chris, Noah, and Badders) on your take-home assignment.

Optional Dinner: Depending on timing, schedules, and availability, there may be a final casual dinner with the Care Bear team.

Offer: This is where we get to pop the champagne (or sparkling non-alcoholic apple cider) to celebrate joining our crew of Ducks ‘n Rebels!

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