eCommerce Merchandising Manager

About Us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.  

About The Role

The eCommerce merchandising Manager will be working on the Canadian Direct/eCommerce team, with focus on delivering a best-in-class online product and shopping experience on dysoncanada.ca. They will be responsible for both supporting the strategy and owning the execution that drives maximum revenue and conversion. Responsibilities include launching new product and promotional campaigns, optimizing digital marketing and segmentation, forming analysis insight and recommendations to deliver financial targets.

The role will also be responsible for leading and developing a Site Merchandising team of 6 direct reports, to deliver an enhanced eCommerce experience. As well as working cross-functionally with sales, marketing, finance, supply and tech teams.

Main Accountabilities And Supporting Activities

Business Ownership

• Drive online merchandising strategy for dysoncanada.ca that delivers strong conversion and hits financial targets
• Leverage web analytics and ecommerce equation to understand customer interaction with site content, product range and general online shopping experiences to identify opportunities and risks
• Work closely with supply chain and logistics on exceeding fulfilment expectations
• Collaborate with eCommerce Acquisition Manager & cross functional marketing teams to understand holistic campaign support, to achieve desired business results.
• Support growth of Direct awareness strategy and improve positioning of ‘Why Buy Direct’ proposition.
• Responsible for monthly eCommerce forecasting process in partnership with Sales and eCommerce acquisition manager; proactively share eComm insights to influence strategic business decisions, identify risks & opportunities, and troubleshoot solutions to ensure delivery of eCommerce sales targets.
• Oversee site merchandising team; provide coaching and development to ensure optimal delivery of category KPIs through new product launches, promotions and web journey optimizations.
  
  
  

ECommerce Trading & Optimizations

• Contribute to weekly Direct trading meeting: share eCommerce performance tracking, risks & opportunities, with insights on root issues to be optimized.
• Collaborate with Site Operations and eCommerce merchandising leaders on A/B testing roadmap and in month optimization plans.
  
  
  

Digital Creative Support

• Work closely with creative and marketing teams to ensure optimal and consistent digital creative for online and media
• Develop and oversee cross-category plans and assets, including Homepage, Deals page and other cross-category pages.
  
  
  

Site Maintenance

• Ensure accuracy and consistency of all BAU creative and campaigns assets, with particular focus on direct proposition.
• Work with the Site Operations team to resolve all issues and errors and communicate to the business as needed
• Work closely with SEO and accessibility leads on audits and optimization plans
  
  
  

Fulfill Other Duties As Required

• Relish the opportunity to pick up new activities that fall broadly in the purpose of the role.
• Think creatively, identifying opportunities for improvement.
• Identify problems and create solutions.
  
  
  

About you

A dynamic and enthusiastic representative, who –

• 5+ years of eCommerce experience with a major, transactional eCommerce Web site
• Bachelor’s Degree required
• Experience working with eCommerce / digital platforms, with a data-driven mentality.
• Strong analytics capability and business acumen – able to communicate eCommerce performance metrics into business performance insights across a range of stakeholders.
• Experience working with a major Web analytics and reporting tool such as Adobe Analytics, Test&Target, and Google Analytics 360 is desired
• Ability to understand the Dyson brand and uphold its integrity
• Strong communication, presentation, and influencing skills
• Problem solver with a proven track record of getting things done.
• Must have excellent project management skills with the ability to coordinate both internal and external resource in a cross-functional and international organization
• Experience of people management, capable of coaching and developing a fast-paced high performing team.
  
  
  

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial Benefits

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
  
  
  

Lifestyle Benefits

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
  
  
  

Health Benefits

• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability
  
  
  

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [email protected] for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at [email protected]