Director, Community Go-to-Market - Falcon

Location: Toronto, ON, CA East York, ON, CA Brampton, ON, CA Oakville, ON, CA Burlington, ON, CA Vaughan, ON, CA Pickering, ON, CA Mississauga, ON, CA Newmarket, ON, CA Markham, ON, CA North York, ON, CA Etobicoke, ON, CA Ajax, ON, CA Milton, ON, CA Aurora, ON, CA Whitby, ON, CA Richmond Hill, ON, CA Req ID: 50860 Jobs by Category: Operations Job Function: Planning and Analysis Status: Full Time Schedule: Regular

Description

Shape the Digital Future of Canadian Communities

Join our team and what we'll accomplish together

Drive transformative growth as the strategic architect behind TELUS' nationwide fibre expansion - one of Canada's most ambitious connectivity initiatives. You'll masterfully connect big-picture national marketing vision with authentic, grassroots community engagement, creating meaningful impact where it matters most.

Own the entire journey from innovative concept to successful market launch, while building lasting relationships that accelerate our footprint across diverse territories. This role offers the unique opportunity to blend strategic thinking with hands-on execution, directly influencing how millions of Canadians experience next-generation connectivity.

What makes this role exceptional:

• Lead high-impact initiatives that transform entire communities
• Bridge corporate strategy with real-world community needs
• Drive measurable growth in Canada's fastest-expanding telecom program
• Build your expertise across the full marketing and expansion lifecycle
• Make a tangible difference in connecting underserved areas

Ready to leave your mark on Canada's digital infrastructure while advancing your career in one of the country's most dynamic growth areas?

What you’ll do

Strategic Planning & Execution:

• Drive strategic planning with National teams to translate strategy into market execution
• Own end-to-end marketing plans across all lifecycle stages
• Coordinate sales + marketing activations to maximize penetration and growth
• Ensure seamless strategy-to-execution alignment across the organization

Community Marketing & Demand Generation:

• Lead localized demand generation
• Manage stakeholder relations with influencers
• Execute comprehensive community planning and support initiatives
• Deploy AI and data-driven execution strategies

Channel Enablement & Performance Management:

• Deliver customized channel playbooks with training and advertising oversight
• Build and lead high-performance sales teams
• Drive execution discipline through scorecards and governance frameworks
• Manage agency partnerships and reporting standards

Insights & Reporting:

• Provide real-time reporting to enable strategic decision making
• Support funnel management and optimize customer journeys
• Champion marketing's contribution to core KPIs
• Apply customer-first approach to all journey components

Qualifications

What you bring

• 7+ years marketing/sales leadership with multi-channel expertise
• Strong commercial acumen: penetration analysis, ARPU optimization, churn management, cost per premise metrics
• Marketing and community engagement experience
• Proven ability to translate strategic vision into tactical execution
• AI and data-driven marketing execution experience
• Marketing automation, CRM systems, and analytics platforms
• National systems integration
• Agency management and vendor relationships
• Advanced Excel/PowerBI for reporting and analysis
• Build and lead high-performance teams in matrix organizations
• Stakeholder management across all organizational levels
• Executive-level presentation and communication skills
• Large budget allocation management

Salary Range: $130,000-$196,000 Performance Bonus or Sales Incentive Plan: 30%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.