Director, Integrated Campaign

Job Title: Director, Integrated Campaigns and Product Development

Location: Toronto, ON | Calgary, AB | Halifax, NS | Vancouver, BC | Ottawa, ON(Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)

Work Model: Hybrid Work Model

Salary Band: 8 ($96,000 - $144,000 CAD)

HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by all type of cancer, across Canada. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

MAKING AN IMPACT

Reporting to the VP, Mass Marketing, the Director, Integrated Campaigns and Product Development will transform the future of cancer by leading all integrated national mass (individual giving) revenue campaigns within the portfolio. The successful candidate will apply data-driven strategies to increase campaign revenue, acquisitions, renewal, retention, conversion, to grow the donor lifetime value, including developing go-to-market strategies to advance the Canadian Cancer Society’s mission. This position is ideal for a senior integrated campaigns fundraising professional who enjoys building, leading and developing a highly motivated teams, and thrives in a multi-faceted, results-oriented, and dynamic environment where one must elevate strategy, planning, execution and forward-thinking revenue solutions while managing in the realities of today.

What You’ll Be Doing

• Lead the go-to-market plan for all integrated time-bound revenue campaigns (Daffodil, Holiday, Cause-Based, Lottery), develop and scale new product offering (Dedications) to acquire net-new donor segments and expand the offering across efficient conversion channels.
• Support the implementation of the 5-year Organizational Strategic plan through the development and execution of new always-on cause/campaign revenue model.
• Support Rev Dev 5-year and Mass growth priorities with a long-term view to maintain existing integrated campaign revenue while testing new product offerings within the existing go-to-market framework.
• Build team and departmental capacity and lead a cross-functional strategy, planning and test plans.
• Drive innovative strategies across campaigns, platforms and programs to attract, acquire, and retain new supporter segments.
• Work collaboratively with internal and external partners to maximize campaign revenue through the design, socialization and implementation of new minimal-viable-product testing strategies.
• Protect the brand and deliver a donor-centric integrated campaign experience measured through revenue, new-donor acquisition and retention/renewal.
• Oversee the development and administration of the operating expense budgets and ensure expense targets are met.
• Oversee consultants, agencies, and partners to support program and campaign activities.
• Continually measure campaign activities ensuring ongoing analysis, monitoring of results, evaluation, sharing learning, and communicating key policy or practice areas.
• Work collaboratively with colleagues to share and leverage integrated campaign and product development best practices to support the planning and implementation of cross-functional programs.
• Proactively monitor external markets and continually assesses integrated campaigns best practices to start, stop, continue to increase business revenue.
• Other duties as assigned.
  
  

Staff Management Responsibilities

• Lead a team of four including retaining, recruiting, building capacity, and engaging staff and business partners to meet strategic priorities.
• Provide support and direction in the development, alignment, and accomplishment of digital-first fundraising objectives through on-going performance feedback, recognition, and coaching.
• Provide a safe and healthy work environment for team members and relevant stakeholders.
• Foster a high-performance culture that leverages the unique talents and strengths of each member while encouraging their growth and development.
• Champion CCS as a hero in the face of cancer.
• Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.
• Other duties as assigned
  
  

Qualifications

• Post-graduate education in digital marketing and/or digital fundraising.
• A minimum of 10 years’ experience with a strategic focus or combination of digital marketing, direct response, integrated campaigns, direct marketing and digital fundraising experience, preferably in the not-for-profit sector.
• Exceptional integrated campaign and/or product fundraising record of success in conceptualizing and implementing innovative revenue generating go-to-market strategies. .
• Demonstrated skills with management of omni channel campaigns, data segmentation, budget forecasting and segment and channel fundraising activities
• Professional presence with excellent communication and presentation skills.
• Exceptional leadership skills with a proven record of navigating competing organizational priorities and workflows.
• Skilled in proactively identifying risk and revenue mitigation plans and agile testing methodologies.
• Exceptional organizational, presentation, project management and analytical skills with the ability to multi-task in a fast-paced environment.
• Strong financial management experience.
• Excellent sector knowledge and understanding of the Canadian not–for-profit landscape.
• Proficiency in MS Office, Project Management, Salesforce, Google Analytics Data Studio and Luminate Online an asset.
• A team player who values an environment of open communication and collaboration
• English is required, French/Bilingualism (French /English) is an asset due to the organization’s nationwide operations.
• Others may apply
  
  

What You Can Expect From Us

CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change:

COURAGEOUS UNITED CARING RIGOROUS

We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily.

COME AS YOU ARE

At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care.

How To Apply

Qualified candidates are invited to submit their resume, cover letter and salary expectations by October 17th, 2025.

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

Other Information

CCS is dedicated to employment equity and encourages applications from all qualified candidates . In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process . We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles , employees are not permitted to smoke in or about CCS premises or while carrying out CCS business

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting [email protected] . For more information about our privacy practices, visit cancer.ca/privacy.

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