AdOps Specialist

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Ad Operations buyer executes strategic plans that are planned by the Media Planner/Sales team. This role focuses on setting up campaigns on Meta, Pinterest, DV360 and Google, closely monitoring performance and making optimizations and delivering post-campaign insights.

Responsibilities:

• The Ad Operations team (social, programmatic and search) are responsible for executing and optimizing paid social media advertising campaigns to reach target audiences effectively.
• They work with various social media platforms (e.g., Facebook, Instagram, TikTok, Snap, Pinterest.) to secure advertising placements and ensure campaigns achieve desired results.
• They analyze campaign performance data, identify areas for improvement, and adjust strategies to maximize ROI.
  
  

Qualification:

• Relevant experience in media planning or buying, such as internships or entry-level positions, is highly valued.
• A strong understanding of traditional and digital advertising trends is essential.
• Proficiency in data analysis techniques and tools is crucial for evaluating campaign performance and making informed decisions.
• Excellent verbal and written communication skills are needed to effectively communicate with clients, stakeholders, and team members.
• Strong analytical skills are necessary to interpret data, identify trends, and make data-driven decisions.
• Familiarity with media planning software, ad tech platforms, and analytics tools is a must.
• The ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and client needs is important.
• Ad Operations stakeholders must manage multiple campaigns simultaneously and adhere to tight deadlines
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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