Organic Social Creator - Pet Brand

We're looking for a creator who wants to become the face and voice of a Pets brand across all our social media pages. Currently over 26k followers on Facebook our brand is looking for someone to own our organic social presence from the ground up—filming, editing, and posting daily content that hits millions of views and connects our Pets community.

This isn't a traditional social media job. You're not scheduling posts or managing calendars. You're a creator and operator who moves fast, thinks like a startup founder, and gets rewarded for driving real results.

Creating: Film 5-10 pieces of content daily on your phone. Edit in CapCut or native platform editors. Post 1-3 times per day. You own the entire process from idea to live content.

Learning: Study trending formats, sounds, and hooks on each platform (30-60 min daily). Analyze performance in real-time. Double down on winners. Kill what's not working.

Building: Build our organic pages with strategic content, videos, and engage with our community.

The breakdown: 80% creation. 20% strategy. That's intentional.

In 30 days: 60-90 pieces of content posted. 250K+ total views.. +2K followers.

In 90 days: 180-270 pieces of content. 1M+ views. At least 3 videos hitting 100K+. +10K followers. From here, review strategy and articulate exactly what's working.

In 6 months: 10M+ views. At least 2 videos hitting 1M+. +50K followers. Measurable business impact (sales lift, traffic, Amazon search volume).

The metrics that matter: Views. Video Completion rate. Shares. Business outcomes.

You have a proven track record creating viral organic content. You either built a personal account to 10K+ followers organically, or you managed a brand account that generated 5M+ organic views in the last 90 days.

You understand platform algorithms not from studying them—from living them. You can explain why one video got 10K views and another hit 1M.

You're a Pet owner & comfortable on camera for you & your pet. Not polished—authentic. You move fast. Idea to publish on the same day. You don't need permission to try things. You're not attached to content—80% will fail, and that's part of the game.

You understand our category deeply. You can make products into stories, not ads. You get what builds parasocial relationships at scale.

Traditional social media managers

People who prefer strategy over creation, or who need a team to execute

Community managers focused on responses instead of content creation

Anyone uncomfortable being on camera or working independently

You likely come from one of these paths:

A creator who went independent and grew a personal account organically, but now wants brand resources to scale faster. Or you worked at a creator-focused agency running organic for multiple brands. Or you were the person behind a brand's viral TikTok or Instagram account and can point to specific campaigns you led.

We've seen this work with influencers looking for stability, and even some traditional marketers who genuinely "get it." But we're most excited about founders mentality—people who think like owners.

Base salary: $60K–$90K depending on experience and market

Performance bonuses:

• Bonus structure set up based on views driven

The reality: You're not just filling a role. You're building a channel from scratch and getting rewarded for the business impact you create.

Stage 1: You show us your portfolio—personal accounts or brand accounts you've run. Your top 3 performing videos and why they worked.

Stage 2: Film and edit a 30–60 second video about our brand on your phone. Show us the final cut. This is the most important stage because it proves you can execute under pressure.

Stage 3: Strategy conversation. You analyze our current accounts, tell us what's working, what's not, and what you'd do in week one. You show us brands doing organic content well and explain why.

Stage 4: Real talk. We discuss on-camera comfort, handling content that flops, moving fast, and owning a channel end-to-end.

Stage 5: Paid three-week trial. You film and post 2 pieces per day. We see what you actually produce and if we work well together.

You already have 5 ideas for our brand ready to go

You pull up TikTok and show us what's trending TODAY

You say "Can I start posting this week?"

Your personal account has content posted in the last 48 hours

You can film and edit a video on the spot during the interview

You talk about testing hooks, iteration speed, and move fast mentality

You can film, edt and post your content.

You think like a founder, not an employee

You'll be building something real for a brand who cares about their pets and what we feed them. We proudly donate to the Animal Cancer Foundation & are always making new products to help improve our pets well-being. We're not chasing trends for trends sake—we're creating content that resonates with a community that values quality, integrity, and real results.

You'll own a channel from the ground up. You'll move fast. You'll see the direct impact of your work on the business. And you'll do it all as the face of a brand people respect.

If this sounds like you, we want to talk. Show us your best work. Be ready to create on the spot. Bring your ideas and your speed.

Let's build something