Marketing Specialist

Title: Marketing Specialist

Location: Calgary, AB (On-site)

Reports to: Founder & Managing Director, Capital Sources

Salary: $60,000-$80,000

Schedule: Monday to Friday, 8:30am-5:00pm, 37.5 hours per week

Blueprint Co. is excited to partner with Capital Sources in their search for a full-time, permanent Marketing Specialist.

Channel your entrepreneurial energy into shaping a growing leader in Commercial Real Estate Finance. At Capital Sources, we help builders, developers, and investors bring real estate projects to life. For over a decade, we’ve been Western Canada’s trusted partner in Construction and Development Financing, combining deep financial expertise with a commitment to client success.

We’re now expanding our reach and looking for a Marketing Specialist who can tell our story with clarity, creativity, and credibility.

About The Role

Reporting directly to the Founder & Managing Director, you’ll be the voice behind our brand, translating complex real estate and financial concepts into content that informs, engages, and inspires.

This role blends strategy and execution: you’ll shape our content strategy, lead digital initiatives, and bring fresh ideas to elevate our presence in the market. Working closely with leadership, sales, and design teams, you’ll help position Capital Sources as a thought leader in real estate finance.

What You’ll Do

Content Creation & Marketing

• Develop and execute a content strategy, including launching and maintaining a company blog, to position Capital Sources as an industry thought leader and drive organic traffic.
• Research, write, and edit compelling, high-quality content on topics like Real Estate Finance, Market Reports, Macroeconomics, and Capital Markets.
• Collaborate with sales and designers to create targeted marketing collateral (pitch decks, brochures, one-pagers) that support lead generation and business development.
  
  

Website & SEO

• Lead the redesign of our website to strengthen SEO, UX, and overall digital impact.
• Keep website content accurate, relevant, and aligned with our brand voice.
• Track content performance metrics and refine strategies to optimize engagement and search visibility.
• Leverage AI and marketing automation tools to increase productivity and insights.
• Maintain accurate marketing and lead data in the CRM to support campaign tracking and reporting.
  
  

Social Media & Public Relations

• Create, schedule, and publish engaging content across social media channels, including LinkedIn, to build awareness and credibility.
• Monitor social analytics and adjust content strategy for optimal engagement.
• Get creative with public relations, identifying ways to boost our media presence and keep Capital Sources top-of-mind in the real estate and finance sectors.
  
  

Editorial & Brand Standards

• Develop and maintain editorial standards, tone of voice, and style guides to ensure consistency across all marketing and communication channels.
  
  

Project Management & Collaboration

• Lead and coordinate marketing projects from concept to completion, managing timelines and deliverables, within budget, to ensure successful outcomes.
• Work collaboratively with internal stakeholders and external partners to deliver high quality marketing content and materials.
  
  

About You

You’re a talented storyteller and marketer who thrives in a dynamic, entrepreneurial environment. You’re comfortable both building from scratch and managing ongoing projects with precision and creativity. You know how to simplify complex ideas, especially in real estate and finance, and turn them into clear, engaging narratives.

What You Bring

• Bachelor’s degree in Marketing, Communications, Journalism, PR, or a related field.
• 5 years of experience in content creation and digital marketing.
• Strong written and verbal communication skills, including experience writing for professional audiences with the ability to translate complex financial topics into engaging narratives.
• Proven ability to manage marketing projects from concept to completion, including scheduling, resource coordination, and performance tracking.
• Familiarity with project management tools and principles to effectively manage and execute multiple projects simultaneously.
• Proficiency in WordPress, SEO, Google Analytics, Hootsuite, and LinkedIn Campaign Manager.
• Strong asset: knowledge of real estate finance, capital markets, and economic trends, along with B2B marketing.
• Excellent attention to detail, time management, and multi-tasking abilities.
  
  

Why Join Capital Sources

• Be part of a fast-growing, entrepreneurial company redefining real estate finance in Western Canada.
• Make your mark in a role with room to grow, lead and innovate. You’ll own our digital marketing and content creation efforts, helping shape our voice and presence while advancing your skillset.
• Work directly with senior leadership and make a tangible impact on brand strategy and growth.
• Be part of a small, supportive team where colleagues help each other succeed. We offer a collaborative culture, professional development opportunities, competitive salary, health spending account, paid time off beyond vacation, free on-site parking, and team events.
  
  

What to Expect in the Interview Process

• Pre-Screening: Qualified applicants will have a brief virtual conversation with our recruiter to review their qualifications and interest in the role.
• Founder Interview & Skills Review: Candidates moving forward will interview with the Founder, complete a skills assessment, and share examples of previous work to showcase their content creation and digital marketing expertise.
• Please note: this role will require a clear criminal record check and a satisfactory credit check.
  
  

Inclusive Hiring

Diverse representation and inclusion are important factors in creating a great place to work.

Our hiring practices ensure that all qualified candidates are considered, and decisions are merit-based. We invite applicants of all racial and ethnic backgrounds, ancestry, religious beliefs, gender/gender identity, sexual orientation, age, family/marital status, and those living with physical or mental disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request an accommodation, please email [email protected].

We are also committed to promoting policies internally that ensure team members across the organization feel they belong and can perform to their best capacity in a supportive and respectful work environment, working in alignment with our vision, mission, and values.