Marketing Strategist (Hybrid)

Regular/Temporary Regular

Job Title Marketing Strategist (Hybrid) Job ID 72607

Location
Central Campus

Open Date 10/28/2025

Job Type Continuing

Close Date 11/11/2025

Employee Group Unifor Unit 1, Staff Favorite Job

Department DSB Marketing & Communications

Salary Grade/Band Grade 9

Salary Range $30.84 - $47.65 (hourly)

Hours per Week 35

Posting Details

Schedule

Monday – Friday, 8:30am – 4:30pm (Hybrid schedule)

Education Level

• Bachelor's degree in a related field.
• 2 year Community College diploma in Marketing, or a related field of study.

Career Level

Requires 3 years of relevant experience.

Location

McMaster Main Campus, Hamilton

Anticipated Start Date

January 5, 2026

Employment Type

Continuing

Union, JD

UNIFOR, Local No. 5555 (Unit 1), JD1636

Job Description

Unit Description:

This role provides strategic marketing advisement across the DeGroote School of Business that will support the marketing team's goal of building relationships and shaping perceptions with key external and internal stakeholders.

The DeGroote School of Business (DSB) has developed a reputation for innovative programs, and teaching and research excellence. DSB offers undergraduate, professional and research-focused graduate programs across two campuses (Hamilton and Burlington) to more than 4,000 students and includes several interdisciplinary programs.

DeGroote’s strategic plan prioritizes McMaster’s five strategic pillars of Inclusive Excellence, Teaching and Learning, Research Excellence, Community Engagement and Operational Excellence. The Faculty has placed a priority on fostering inclusive excellence in everything we do, across our community of stakeholders.

Job Summary:

Responsible for developing, implementing, and evaluating effective marketing program strategies designed to promote the programs, services, events, and workshops provided by the department

Purpose and Key Functions:

• Develop annual marketing strategies in consultation with others.
• Develop, manage, and evaluate the visual identity and branding for the department through the use of effective marketing strategies.
• Ensure marketing initiatives are communicated and understood by others and that they are in compliance with the University’s branding policy and other relevant procedures and guidelines.
• Develop guidelines and policies to ensure the consistency of messaging and standards as it relates to the marketing strategy.
• Design, prepare, and distribute online and print collateral.
• Develop and conduct surveys and facilitate focus groups to evaluate the effectiveness of implemented marketing strategies.
• Develop strong working relationships with key contacts and stakeholders within the internal and external community for the purpose of promoting the activities and programs of the department.
• Make recommendations on the schedule of activities and events for purposes of effective and integrated promotion.
• Make recommendations pertaining to the appropriate level of use for marketing strategies and initiatives
• Write business plans which include the development of strategic plans and objectives.
• Provide input into the development of the department website.
• Coordinate, review, and edit all web content to ensure the quality of content.
• Coordinate and manage all marketing and promotional initiatives including, but not limited to, all print material, website, social media and public media presence.
• Establish work priorities and schedule the necessary resources for plan implementations.
• Establish and maintain high quality professional standards for all related output from the department.
• Develop and monitor the marketing budget.
• Provide recommendations on the financial and staff resources required to support the implementation of marketing plans.
• Respond to inquiries and provide advice to others regarding marketing, social media and print publications.
• Develop and deliver presentations to promote programs and activities.
• Provide support in the recruitment, retention, and engagement strategy for casual staff.
• Liaise with media, advertising and professional print and web designers.
• Respond to media inquiries through various mediums.
• Participate on committees related to marketing and branding within the organization.
• Research best practices and effective marketing and outreach trends.

Supervision:

Ongoing responsibility for supervising up to 9 casual employees at any one time.

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Job applicants requiring accommodation to participate in the hiring process should contact:

• Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
• Faculty of Health Sciences HR Office at ext. 22207, or
• School of Graduate Studies at ext. 23679

to communicate accommodation needs.

Hybrid Work Language

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.

Interview Experience

At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to [email protected] or the HR contact associated with your position of interest.