Growth Marketer

You want to build. Not maintain.

You see growth as an experiment, not a checklist.

You’re as comfortable in the weeds of a campaign as you are pitching a new strategy.

You thrive in motion: testing, tweaking, scaling.

If that sounds like you, VEERUM wants you on our team!

What’s In It For You

Salary: $75,000 – $95,000

Benefits: Comprehensive plan including a Health Spending Account

Flexibility: Freedom in how and where you work (we're hybrid)

Connection: Regular social events, team time, and cross-functional collaboration

Workspace: A modern office with incredible amenities in Calgary’s Ampersand Building

At VEERUM, you’ll join a company scaling fast in a product-led B2B SaaS world - and actually have the autonomy to make your mark.

The Role

Reporting into the Director of Marketing, as our Growth Marketing Lead, you’ll own the strategy and execution of VEERUM’s growth engine.

You’ll design and deliver full-funnel campaigns that generate qualified leads, convert prospects, and retain engaged users - all while collaborating with an ambitious, cross-functional team.

You will:

• Lead multi-channel campaigns (paid, organic, ABM, SEO, content syndication).
• Partner with Sales to align targeting and pipeline goals.
• Manage relationships with external agencies and vendors to support campaign delivery.
• Own and optimize landing pages, nurture flows, and automation to improve conversion.
• Design product-led growth campaigns to drive adoption and retention.
• Manage Pardot (Marketing Cloud Account Engagement) and our email marketing programs.
• Track and report on KPIs across acquisition, activation, and retention.
• Thoughtful and strategic use of AI tools (like ChatGPT, Sora, etc.) to improve processes and efficiency, while understanding where human oversight is required to maintain brand integrity, accuracy, and ethical use of data.

What We Want to See on Your Resume

• 4-6 years in marketing (2–3 in B2B SaaS growth or demand generation).
• A proven record of scaling pipeline through experimentation and data.
• Hands-on experience with Salesforce/Pardot, Google Ads, LinkedIn Ads, basic landing page builders (like Unbounce or Lovable), and Analytics tools (Google Analytics or Matomo).
• Strong understanding of PLG funnels and SaaS buyer journeys.
• Bachelor’s degree in Marketing, Business, or Communications (MBA an asset).

Who Should Apply

• You use data to guide decisions and aren’t afraid to dive into new technology to get the job done.
• You are used to wearing multiple hats and love variety.
• You won’t be happy waiting for a perfect project plan - you build and refine as you go.
• You’re comfortable building strategy but also rolling up your sleeves to execute, and you love having the creative freedom to try new things along the way.
• You’re curious, collaborative, adaptable, and always experimenting.

What We’ll Test in the Interview

We hire for alignment with our VISUAL values – because that’s what drives everything at VEERUM.

VEERUM (Truth): You tell the truth – clearly, confidently, and compellingly – to attract the right clients and inspire action.

Inclusive: You know growth is a team sport and ensure every voice is heard.

Supportive: You elevate others while owning your outcomes.

Unified: You collaborate seamlessly across product, sales, and customer success.

Accountable: You follow through, measure your results, and take ownership.

Learning: You’re curious, adaptable, and never done improving.

About VEERUM

At VEERUM, we’re transforming how the world’s leading industrial organizations visualize, plan, and execute through our VisOps platform. Our technology brings together digital twins, 3D visualization, and data intelligence - giving our clients the ability to see, plan, and act with confidence.

We’re headquartered in Calgary and trusted globally by companies shaping the future of energy, infrastructure, and sustainability. Join us. Build the future with us.