Brand Director

Brand Director – Hair Care

Vaughan, On

$140,000+

We are seeking a creative, enthusiastic, and strategic Brand Director to lead one of the dynamic brands in a growing portfolio of hair care products. The ideal candidate will be a detail-oriented self-starter with a passion for innovation, consumer insight, and high-quality product development.

This is an exciting opportunity for someone who thrives in a fast-paced, ever-evolving industry, is deeply passionate about meeting diverse consumer needs, and has the vision to shape and grow a brand’s presence across multiple channels.

What You’ll Do

Brand Building

• Define and strengthen the brand vision, purpose, and values, ensuring alignment across all touchpoints
• Lead the development of brand management processes, including competitive analysis, planning, ROI measurement, and governance
• Champion the brand internally and externally, ensuring consistency in execution and communication
• Build strong cross-functional relationships across Sales, Operations, Creative, Marketing Communications, Product Development, and Finance
  
  

Portfolio & Innovation Strategy

• Leverage consumer, category, and market insights to identify opportunities for portfolio expansion
• Drive the new product development process, from concept to execution, ensuring consumer insights and unique selling propositions are embedded in every launch
• Manage packaging, artwork development, and approval processes with Creative and stakeholders
• Ensure financial viability of launches, establishing pricing strategies and cost targets in collaboration with Operations
• Track and manage R&D budgets to meet objectives
  
  

Communication Strategy

• Translate the brand voice into compelling storytelling across all marketing activations
• Develop high-quality brand assets (digital, in-store, e-commerce, social, video, PR) that align with brand strategy
• Partner with Marketing Communications to deliver integrated 360 campaigns across media, influencer, retailer, and experiential channels
  
  

Go-To-Market Strategy

• Lead the planning and flawless execution of product launches across retail and online channels
• Partner with Sales to align on pricing, promotions, and account-specific strategies
• Collaborate with E-commerce teams to drive profitable growth
• Pitch and execute off-shelf retail display opportunities to maximize visibility
• Build strong partnerships with retailers, distributors, and key stakeholders to expand brand reach
  
  

Business Management & Analytics

• Conduct ongoing analysis of competitors, market trends, and consumer behavior to inform strategy
• Monitor business performance using Nielsen, POS, and consumer data, providing insights and recommendations
• Track the effectiveness of campaigns and initiatives, identifying opportunities to optimize performance
  
  

What You Bring

• 8+ years of experience in brand management (consumer products)
• MBA preferred
• Strong passion for beauty, personal care, or related consumer goods
• Proven track record of managing product development from concept through commercialization
• Strong project management and cross-functional leadership skills
• Solid understanding of retail and shopper dynamics in North America
• Budget management expertise
• Excellent collaboration, problem-solving, and communication skills
• Proficiency in MS Word, PowerPoint, and Excel
• Previous experience in the beauty industry a strong asset