Director, Marketing and Communications at Pacific Western Transportation Ltd

Job Details

Description

Director, Marketing and Communications

Plan, organize and direct all activities related to marketing and communications for the Canadian Business Group. Lead, supervise, and mentor the competent team at the Communications Centre of Excellence (CCoE) who provide internal and external communications leadership, best practices, and support to the Canadian Leadership Team.

Skills And Qualifications

• 5-10 years of work experience in a senior communications leadership role
• Extensive knowledge of marketing trends, including new technological developments and industry-specific matters
• Excellent copywriting skills and an understanding of industry standards
• Ability to manage large projects and see them through to completion
• Thorough understanding of a range of communications techniques, such as digital marketing, social media, and employee communications
• Excellent time management and multi-tasking abilities to keep up with a range of responsibilities
• Strong ability to juggle multiple priorities, manage a high volume of work, and deliver quality communications under pressure
• Superior communication skills – a persuasive and articulate speaker, writer, and presenter
• Adept in CMS platforms, web authoring platforms, design, and studio programs and generally really good with computers
• Proven ability to plan and manage projects
• Bachelor’s degree in marketing, communications, or similar experience
  
  

Responsibilities

• Oversee a team of communications and marketing professionals who are responsible for the planning, development, and execution of competitive communications and marketing initiatives that raise the company profile and sustain its position as the employer of choice and service provider of choice
• As a trusted advisor, liaise with stakeholders across the Canadian and US organizations to provide prompt and exceptional service in four areas of scope: creative services, employee engagement, marketing, and public relations. Collaborate with these internal business units to develop content calendars, promotional opportunities, creative messaging, and content
• Partner with internal and external clients to define business needs and objectives; craft appropriate communication strategies and identify appropriate tactics
• Plan and direct the distribution of information, including the target audience, message, format, and structure
• Manage over 40 social media channels, including content curation, paid advertising, scheduling, publication, sharing, and social partnerships. Analyze social engagement to inform future social marketing activities and pro-actively participate in the ideation and development of content and campaigns
• Primary public relations contact and advisor. Respond to media inquiries, provide consultation, and write press releases, statements, and speaking points
• Promote employee engagement, awareness, and understanding by delivering materials that are innovative, informative, and consistent through multiple platforms, including the internal communications app (PWT InTouch), email, intranet, and social media
• Research, develop, and execute region-specific marketing campaigns (recruitment, B2B, and B2C) through a variety of mediums, including print, digital (including Meta for Business and Google Ads), TV, and radio
• Collaborate with multiple stakeholders to manage a variety of projects, including innovation ventures, start-ups, and annual surveys
• Provide online customer and job candidate support by responding to inquiries and reviews on relevant platforms
• Plan, lead and report results for the yearly North America customer survey
• Fulfill creative services requests, which include presentations, advertisements, articles, newsletters, websites/website content, change management collateral, image/video, and email campaigns
• Crisis management and pre-emptive planning through the development of crisis communications plans and protocols
• Respond promptly to all media requests, liaise with the business leader to provide information to the media when requested
• Develop key messages for internal and external use when required
• Copyedit, proofread, and revise communications; translate technical information into targeted communications
• Build and adhere to operational and marketing budgets
• Produce monthly reports to provide insight into CCoE activities and the business initiatives required to promote a healthy communications program
• Stay informed of innovation and key trends to ensure efforts are innovative and forward-thinking; adopt new technologies that improve the timeliness, relevancy, accessibility, efficiency, and value of information shared
• Provide communications expertise on organization-wide projects, exemplifying project management skills
• Manage departmental budget, including all expenditures for resources and campaigns
• Identify areas for growth by recognizing new revenue opportunities for the organization