Program & Marketing Coordinator at DeVry Greenhouses

The opportunity

Do you want to play a key role in driving growth, creativity, and customer engagement in a dynamic, purpose-driven environment? DeVry Greenhouses is looking for a Program & Marketing Coordinator to join our Growing Smiles Fundraising (GSF) team.

In this role, you'll be the captain of the GSF's marketing initiatives - developing and executing strategies that attract new fundraising partners, expand our brand reach, and help local organization succeed in their fundraising goals. You'll also provide creative direction, design marketing materials, and support seasonal operations to ensure an exceptional experience for every group we serve. This position reports directly to Fundraising Lead.

DeVry Overview

DeVry Greenhouses is a wholesale supplier of bedding plants and nursery trees. We're also home to Growing Smiles Fundraising, a division dedicated to helping community organization raise funds through high-quality plant sales.

At DeVry, we combine innovation and teamwork with a culture that's fast-paced, collaborative, and full of growth opportunities. You'll be part of a creative and support environment where everyone works together to Inspire People to Grow.

Responsibilities:

The successful candidate will:

• Lead new customer acquisition through digital marketing strategies, campaigns, and ads (Google, Meta, etc.), optimizing for performance ROI.
• Maintain and enhance the GSF website, ensuring it stays current, brand-aligned, and conversion-focused.
• Design digital and print marketing assets that strengthen our visual identity.
• Provide creative, direction and support for team campaigns and projects.
• Track, analyze, and report on campaign performance to guide continuous improvement.
• Support seasonal operations by assisting with customer service (emails/calls), administrative tasks, and delivery coordination during busy periods.
• Collaborate closely with the team - embracing our "3C's": Cooperate, Coordinate, Collaborate.
  
  

Qualifications:

• Strategic marketing mindset with creative flair and attention to detail.
• Proven experience with digital ad platforms (Google Ads, Meta Ads Manager, etc.).
• Strong graphic design skills using Adobe Creative Suite.
• Experience managing and updating WordPress websites.
• Excellent communication, organization, and problem-solving skills.
• Positive, can-do attitude and ability to stay composed under pressure.
• Team-oriented mindset with a desire to learn and grow within the organization.
  
  

Skills:

• Digital Marketing & Ad Optimization
• Graphic Design (Adobe Suite)
• Web Management (WordPress)
• Campaign Reporting & Data Analytics
• Cross-functional Collaboration
  
  

KPIs:

• Increase in website traffic and fundraiser sign-ups.
• Campaign performance metrics (CTR, cost per lead, conversation rate, SEO ranking).
• Contribution to overall program growth and brand awareness.
  
  

Total Rewards:

• We offer a competitive total rewards compensation package based on education, experience, and demonstrated performance.
• Annual salary rage: $47,000-$52,000 depending on experience and education.
• Extended health and dental benefits.
• RRSP &/or TFSA matching program.
• Seasonal plant or merch allowance.
• Bi-annual performance reviews: Jan & Aug reflections with self-evaluation, goal setting, and wage review discussions.
  
  

Application Process:

• We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.
• Potential candidates may be asked to complete a skills assessment.