Senior Manager, Growth & Acquisition at Loblaw Digital

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

As the Senior Manager of Growth & Acquisition for the PC Optimum Digital team, you will be instrumental in driving PC Optimum’s acquisition and onboarding strategy across owned channels and digital experiences. One of the biggest loyalty programs comes with one of the biggest member databases in Canada, and we are looking for someone who is driven to understand our members, identify key insights and build strategies to keep them engaged as they join the program. This role is responsible for the development and implementation of marketing campaigns and offer strategies that contribute to members’ growth and sustained engagement within the PC Optimum program. Working with various stakeholders across the Loblaw enterprise, this role will have high visibility and accountability.

Please note that we require this person to be onsite 4 days at our Bathurst & Lakeshore office.

What you'll do:

• Lifecycle (CRM) Strategy: Ownership of lifecycle campaigns across a variety of digital channels (email, push notifications, SMS), with a focus on supporting enterprise-wide programs, driving new acquisition, and developing onboarding experiences
• Campaign/Offer Strategy: Develop strategies to segment, target, and drive specific behaviours amongst the member base using personalized offers; leverage consumer/business insights and previous campaign learnings to dictate approach
• Campaign Planning & Execution: Lead the execution of marketing and offer campaigns, crafting & implementing test plans for continuous optimizations of portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for stakeholders for the review and approval of creative & implementation of CRM strategies;
• Reporting & Insights: Ongoing monitoring and reporting of performance against KPIs with analyses & insights, providing actionable recommendations for continued optimization
• People Leadership: Lead a diverse team that fosters a workplace of inclusiveness and belonging
• Innovation: Collaborate with partners such as Design and Brand, and stay up to date with industry trends to drive innovation and experimentation to continuously improve customer experiences
• Annual Planning: Supports leadership in the development of annual strategy plans
  
  

What you bring:

• Bachelor Degree (Business, Marketing, Economics or similar)
• 6+ years of previous experience in growth, strategy, marketing (B2C experience preferred)
• Bilingual English/French language skills are an asset, though not required
• Strong collaboration and stakeholder management skills, with the ability to manage relationships across all levels of the organization
• Exceptional verbal and written communication and storytelling abilities
• Solid understanding of customer segmentation, journey mapping, and A/B testing
• Results oriented with the ability effectively analyze and present data
• Experience in Loyalty and/or retail preferred
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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