eCommerce Marketing Manager at Maple Leaf Foods Inc

The Opportunity: The eCommerce Marketing Manager will lead the strategic planning, execution, and optimization of eCommerce, and retail media initiatives. This role is critical to driving online market share growth and delivering profitable omnichannel sales. Responsibilities include owning the retail media P&L and managing the digital shelf to turn investment into incremental units, share, and repeat purchases. The successful candidate will navigate eCommerce platforms with ease, connect spend to sales, and strategically grow eCommerce performance across channels such as Instacart (US & Canada) and key Canadian/U.S. retailers. This individual will be focused on accelerating retailer media performance, the position drives strategic investment decisions and leverages data insights to deliver measurable growth across key retail media channels.

Role

Any MLF team member interested in being considered for this role are encouraged to apply online by November 24. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life:

• Quick Commerce Leadership: Spearhead quick commerce programs, ensuring rapid fulfillment and seamless customer experiences in partnership with leading retailers.
• Retail Media Strategy & Execution: Lead the planning, activation, and optimization of retail media—including sponsored search, display, and paid social—across key accounts. Translate media investments into measurable sales and brand impact to maximize ROI across all digital channels.
• Cross-Functional Collaboration: Partner with Sales, Brand Marketing, & Category Management in Canada and the United States to deliver integrated programs that drive results.
• Performance Analysis: Use advanced analytics (multi-touch attribution, POS data, etc.) to evaluate campaign effectiveness and inform strategic decisions.
• Account Management: Build and nurture relationships with key eCommerce customers, driving joint business planning, negotiation, and business reviews.
  
  

What You’ll Bring:

• A bachelor’s degree in business, an MBA or a combination of education and experiences related to eCommerce
• eCommerce expertise in CPG or retail, with proven success in both strategic leadership & hands on-execution
• Deep expertise in retail media, sponsored search, & digital merchandising
• Platform Knowledge (Instacart, DoorDash, Uber, Canadian Retailers)
• Exceptional organizational skills, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
  
  

Who you are:

• Creative, innovative thinker with bias for action
• Exceptional communicator —both written and verbal—with the ability to present ideas clearly and build strong interpersonal relationships in one-on-one and group settings.
• Strong problem solver that can easily adapt to the situation
• Tough negotiator with strong Category Management experience
• Strong organization skills, with the ability to manage multiple projects/accounts simultaneously and thrive in a fast-paced environment
  
  

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
  
  

About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
  
  

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility
  
  

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected] .

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.