Vice President, Marketing at COBS Bread

The Organization

COBS Bread is a beloved Canadian bakery franchise with deep roots in community engagement and artisanal baking. Since launching in Vancouver in 2003 as part of the global Bakers Delight network, the company has grown to more than 180 locally owned bakeries across Canada, while also beginning to expand in the US. COBS Bread has earned widespread recognition for its fresh, scratch-made products and its End of Day Giving program, which donates all unsold goods daily to local charities and food banks.

Operating under a franchise model that balances local authenticity with national systems and support, COBS Bread has become synonymous with generosity, quality, and trust. As the brand continues to expand its presence and enhance its digital capabilities, it remains committed to operational excellence, franchisee success, and making a meaningful difference in every neighbourhood it serves.

COBS Bread is part of Bakers Delight Holdings, an international bakery network founded in 1980 that now operates more than 700 bakeries across Australia, New Zealand, Canada, and the United States, employing over 15,000 people and serving 2.1 million customers each week.

The Opportunity

Reporting directly to the President, the Vice President, Marketing provides strategic leadership for all brand, marketing, and customer engagement activities at COBS Bread in Canada and the USA. As a key member of the Executive Team, the Vice President, Marketing will play an integral role in shaping the company’s growth agenda and ensuring that marketing initiatives deliver measurable business impact and enduring brand value.

The Vice President, Marketing will lead the development and execution of integrated marketing strategies that drive strong sales growth, elevate brand equity, and support both the recruitment and success of franchise partners across Canada. The portfolio includes brand management, digital platforms, ecommerce, campaign development, product marketing, customer communications, local area marketing, loyalty programs, and public relations.

The ideal candidate is an experienced consumer marketer with a strong combination of franchise, retail (ideally brick-and-mortar), and/or foodservice experience. They will have held senior marketing leadership roles within branded, customer-centric organizations, ideally those featuring loyalty and digital engagement programs.

A strategic and collaborative leader, this individual brings exceptional communication, analytical, and stakeholder engagement skills, as well as a proven ability to lead integrated teams in high-growth environments. They are adept at using data-driven insights to drive brand relevance, customer acquisition, and measurable ROI.

Above all, the successful candidate will be a values-driven leader who embodies COBS Bread’s commitment to community, quality, and purpose-led growth.

This is a rare opportunity to lead marketing for a growing, national consumer brand at a moment of meaningful growth and transformation. With its North American base in Vancouver, British Columbia, this role offers both professional impact and personal fulfilment for a marketing executive who values authenticity, collaboration, and purpose.

The compensation package for this role includes annual bonus, a long term incentive plan and pension contribution among other benefits. The starting salary for the role is $250,000 but may go higher for those with extensive experience.

To submit your interest for this role, please click 'apply'.

We thank all applicants for their interest in this position. Please note that we will only be in contact with those individuals moving forward with our client.