Market Manager - Winnipeg, Manitoba at PMA Canada

PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible

We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.

Be Entrepreneurial

We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional

We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable

We always do the right thing for our business, for each other and our community.

Embrace Difference

We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Market Manager Role

Reporting to the Director of Key Accounts | Central Region, the Market Manager will be responsible for leading Field Sales Execution in the province of Manitoba and be the key contact for the Manitoba Liquor Board (MBLL). The role will lead the development of the PMA Portfolio within MBLL with accountability for delivery of business objectives, expanding consumer access of PMA Brands through Head Office coverage and development of team members.  

Key Deliverables

• Annual NSV & Depletion Outcome vs Target by Brand Expression
• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression
• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand
• Trimesterly MES | SCD Targets Development by Brand Expression & Banner for Lockdown Meetings
• Biweekly Business Unit Performance Review Sessions with the Regional Sales Director
• Annual Customer Development Business Plan by Category
• Collaborative Phased Monthly Shipment Forecast by SKU
• Investment Control within Budget by Brand Expression
• Actionable Individual Development Plans for Direct Reports
• Weekly 1:1 MES | SCD Status vs Target Review Sessions with Territory Manager
• Weekly Team Business Performance | MES | SCD Status Review Meeting with Territory Manager
• Up-to-date Journey Plans for Coverage of Assigned Outlets

Behavioural Competency Requirements

• Accountability
• Customer Centricity
• Transparency
• Inspection of Expected Results
• Ownership of the Business
• No Blame Fixing

Management Competency Requirements

• Outcome Orientation
• Business Performance Management & Reporting
• Interpersonal Effectiveness
• Workflow Management
• Financial Acumen
• Judgement & Decision Making
• Rapid Capability Building
• Strategic Thinking & Awareness

Functional Competencies Requirements

• Commercial Plan Development
• Persuasive Selling
• Negotiation & Influencing
• Effective Customer Relationship Development
• High Performance Coaching
• Phased Shipment Forecast Development

Knowledge Competency Requirements

• RTC | The PMA Way of Selling
• Provincial Beverage Alcohol Regulatory Standards
• Canadian Beverage Alcohol Industry Rival Ways of Working
• Effective Working Knowledge of MBLL Operating Rhythms
• Effective Working Knowledge of Sales Force Automation Tools
• Effective Working Knowledge of MS Power Point & MS Excel
• Smart Serve Certified
• WSET Certified

Experience & Other Requirements

• Minimum 5 Years of Beverage Alcohol Sales Experience
• Minimum 2 Years Experience in Key Account Management (Beverage Alcohol or CPG)
• Well Demonstrated Track Record of Managing Complex Customer Relationships
• Well Demonstrated Track Record of Team Building & Sales Leadership
• Remote Working Environment based in Winnipeg
• Minimum 30% of Time in Field including Ability to Travel Overnight as Required
• Valid Driver’s License with Fully Insured & Reliable Transportation
• Must be Legally Able to Work in Canada
• Must be of Legal Drinking Age

Physical Demands

• Frequent Hand Motion to perform various duties
• Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
• Occasional Standing and Occasional Walking for short amounts of time to perform various duties
• Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.  If you are selected for further consideration and require accommodation to participate in this recruitment process, please let us know.

To apply please use this link:

https://pmacanada.bamboohr.com/careers/116