Marketing Manager at Okanagan Gondola Inc

Position: Assistant General Manager – Okanagan Gondola

Reports to: General Manager

Location: Vernon, BC

Position Type: Full-Time, Year-Round

ABOUT RIDGE NORTH AMERICA

Ridge North America is a tourism development company headquartered in Kelowna, British Columbia, Canada that specializes in a Play, Stay, Live development philosophy. A dynamic and innovative company dedicated to creating unforgettable experiences for our guests and team members, Ridge is building a diverse pipeline of adventure tourism, hospitality, and multi-family projects across growing markets in Western Canada.

ABOUT OKANAGAN GONDOLA

The Okanagan Gondola neighbors the city of Vernon, BC, and is expected to open in Spring 2027.
The project will be a destination experience featuring a sightseeing gondola, trails, restaurants, outdoor experiences, and an adventure park that will include a mountain coaster amongst other amenities. Okanagan Gondola will be unlike anything else in the very popular Okanagan region. It is a major project that will generate hundreds of thousands of visits per year.
The experience is rooted in place, offering guests a deep connection to the land, people, flavors and history of the Okanagan. Guests can discover an elevated adventure, where breathtaking vistas paired with diverse activities bring guests of all ages together to enjoy the spirit, culture, and beauty of the Okanagan. From playful exploration to indulgent experiences, it’s a destination where nature, joy, and connection thrive.

POSITION DESCRIPTION

We are seeking a highly motivated and experienced Assistant General Manager to help lead the development, launch and ongoing operations of this iconic new venue. Operations will span attraction, food & beverage, rental and retail operations.

As Assistant General Manager, you will play a pivotal role in the success of the Okanagan Gondola. With strong emphasis on guest experience, you will be responsible for implementing all aspects of the project’s operations, assisting in visioning the operations then ensuring its seamless operation post-launch. Your leadership, strategic vision, and operational expertise will be instrumental in establishing the attraction as a premier destination in Western Canada.

The role of Assistant General Manager provides a clear path to becoming General Manager of a world-class attraction.

We are looking for someone passionate and motivated to assist in leading the Okanagan Gondola to, through, and beyond launch. If you are a hands-on leader with a proven and successful track record of creating memorable experiences, building exceptional teams and delivering results, we invite you to join us in shaping the future of outdoor experiences in Canada.

KEY RESPONSIBILITIES

As Assistant General Manager, you will play a pivotal role in shaping and executing the strategic vision of the Okanagan Gondola. The following are high-level duties and responsibilities to execute your role.

• ATTRACTION DEVELOPMENT. Collaborate with design and construction teams to oversee the development and construction of the attraction, ensuring alignment with the company’s visions and standards.

• OPERATIONAL SET UP. Establish operational policies, procedures and standards to ensure the efficient and effective functioning of the attraction.

• TEAM BUILDING. Recruit, hire and train a talented team of staff to deliver exceptional guest experiences and uphold the brands reputation for excellence.

• STRATEGIC PLANNING. Develop and implement a comprehensive business plan, including market analysis, competitive positioning, and financial projections.

• FINANCIAL MANAGEMENT. Oversee budgeting, financial forecasting, and cost control measures to achieve revenue and profitability targets.

• GUEST EXPERIENCE. Maintain a strong focus on guest satisfaction, continuously seeking opportunities to enhance the overall guest experience and exceed expectations.

• REGULATORY COMPLIANCE. Ensure compliance with all relevant regulations, permits, and safety standards, prioritizing the health and safety of both guests and staff.

• CONTINOUS IMPROVEMENT. Monitor performance metrics, gather feedback, and implement continuous improvement initiatives to optimize operations and maximize guest satisfaction.

• STAKEHOLDER MANAGEMENT. Build and maintain positive relationships with key stakeholders, including government agencies, vendors, and community partners.
  

Qualifications

• Proven record of success in supporting the development, launch, and operation of attractions, theme parks, ski areas, hotels or similar venues

• Ideal candidate will have experience with lift systems, operations and risk management best practices.

• Food and beverage, and retail management experience would also be very desirable.

• Strong leadership skills with the ability to inspire and motivate teams to achieve excellence.

• Excellent planning and business acumen, with a focus on achieving financial targets and driving growth.

• Marketing, sales and event experience will be valuable in this role.

• Outstanding communication, negotiation, and interpersonal skills with the ability to build positive relationships with internal and external stakeholders.

• Solid understanding of regulatory requirements, safety standards, and best practices in the attractions industry.

• Flexibility to adapt to changing priorities and work effectively in a fast-paced environment.

• Passion for delivering exceptional guest experiences and a commitment to upholding the highest standards of quality and service.

• Must be a Canadian citizen, or permanent resident of Canada.

• Ridge North America is an equal opportunity employer. All applicants meeting required qualifications will be considered for employment without any attention to age, race, colour, religion, gender, gender identity, sexual preference, national origin, or physical status.
  

EMPLOYMENT BENEFITS

We offer an exciting and entrepreneurial work environment with terrific growth opportunities.

• Competitive Incentive Package

• Extended Health Benefits

• Employee Life Insurance

• Employee Assistance Program

• Health Spending Account