Head of eCommerce at Labatt Breweries of Canada

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.  

ROLE SUMMARY:

The Head of eCommerce is responsible for shaping and leading the execution our commercial ecommerce strategy, using our brands to create sales results through 1P and 3P ecomm channels. The role involves overseeing all aspects of our eCommerce business, which has two core pillars: first is managing the relationship of our eCommerce partners, building those partnerships to mutual value & growth and delivering commercial sales and share results through a well-planned and executed go-to-market strategy. The second is supporting sales regions with their customers ecomm agendas, which supports a wide spectrum of conversations from starting in the ecomm channel to sophisticated capabilities like digital assortment and digital shelf optimization. This role is responsible for creating and executing a robust eCommerce strategy that aligns with our overall business goals, ensuring our online presence reflects the premium quality and unique attributes of our products. By leveraging industry insights, advanced digital shelf analytics, and innovative digital solutions, this role aims to maximize online sales & share, create unique ways to connect our brands to consumers, and deliver exceptional digital shelf experience.

RESPONSIBILITIES:

• Develop and execute ecommerce strategy to drive growth in ecomm channel while aligning with business objectives. Set and manage KPIs to track performance and success.
• Analyze financial and digital media data to identify growth opportunities and optimize campaigns.
• Manage and mentor ecommerce team, fostering a high-performance culture.
• Provide expert thought leadership to sales regions, supporting their key customers’ ecommerce priorities.
• Coordinate with cross-functional teams, including our brand marketing and brand activation team, to ensure cohesive and creative execution of brand initiatives.
• Manage and bring to growth relationship with ecommerce partners like Uber, DoorDash and Instacart.
• Develop and manage the ecommerce budget and other resources, ensuring efficient resource allocation.
• Conduct financial analysis to support decision making and planning.
  
  

EXPERIENCE & QUALIFICATONS:

• Minimum 5 to 8 years’ experience in business development, CPG sales and/or eCommerce management
• Proven track record of driving significant online sales growth & managing successful digital platforms, both 3P party and owned 1P.
• Strong understanding of digital marketing and media strategies, media measurement, and digital creative excellence.
• Excellent leadership, communication & interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Proficiency in eCommerce measurement tools (CommerceIQ), analytics tools (e.g. Google Analytics), and CRM systems.
• Data-driven mindset with strong analytical and problem-solving abilities.
• P&L management, financial results and commercial strategy.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  
  

WHY LABATT:   

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. 

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at [email protected]

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