SEO Manager at Hellamaid Inc

SEO Manager

Experience Required: 5+ yearsAbout HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven growth model, and organic search is a core engine behind franchise visibility and lead generation.
Role OverviewYou will lead organic growth at Hellamaid. This is a senior, hands-on leadership role with real ownership. You are responsible for strategy, execution, team leadership, and performance across corporate and franchise-driven SEO initiatives.This role is not advisory. You will make decisions, set direction, and be accountable for results.
Key Responsibilities

• Build and own the SEO strategy across corporate, local, and franchise-driven pages
• Develop scalable SEO frameworks to support franchising and multi-location growth
• Perform competitor analysis and identify opportunities in new franchise markets
• Decide what pages should be built, improved, consolidated, or removed
• Lead on-page, technical, and off-page SEO execution
• Optimize content for AI Overviews, SGE, and LLM-based discovery
• Improve engagement metrics such as CTR, dwell time, and conversion rates
• Own site architecture, internal linking, and technical performance
• Hire, manage, and scale the internal SEO team

Requirements

• 5+ years of hands-on SEO experience
• Experience working with multi-location or franchise-style businesses (preferred)
• Proven ability to scale organic growth in competitive markets
• Strong leadership and decision-making skills
• Advanced user of Ahrefs, Google Search Console, Screaming Frog, and GA4