Staff Front-end Engineer at Bettermode

About Us

At Bettermode, we are redefining how businesses streamline customer experiences and foster strong relationships. Our platform empowers businesses to seamlessly craft powerful web apps with engagement tools in its core tailored to their unique needs.

Backed by Silicon Valley investors and trusted by brands like Lenovo, Mercedes, and Xano, we’re proud to connect millions of end-users daily (check our Showcase page ).

Join us as we continue building tools that redefine customer engagement!

Benefits

• At Bettermode, we’re dedicated to empowering our team to thrive—both professionally and personally. We offer location-based, competitive compensation that reflects your expertise and impact, with annual reviews so you can grow with us. Our culture is built on ownership and trust, giving you real influence over how we scale and succeed.
• From your very first day, you and your family are covered by comprehensive Canadian health benefits—dental and vision included—so you can focus on what matters most.
• Enjoy unlimited paid vacation days, paid parental leave to support your family, and bereavement leave should you need it.
• You’ll have all the equipment you need provided, or you can bring your own device and access our Device Upgrade Policy—an interest-free hardware stipend repayable via payroll deductions, allowing you to upgrade when you need.
• We want you to thrive in your work: every team member receives a monthly Tech & Appreciation Stipend—perfect for testing new software or tools and improving your workflows as you see fit.
• For in-person collaboration, our downtown Toronto office is less than a 15-minute walk from Union Station, with a free shuttle running throughout the day. The office features complimentary snacks, coffee, video games, and board games, as well as dedicated seating and a flexible environment that supports creativity, focus, and teamwork.
• Join a globally diverse and collaborative team where you’re supported to do your best work and have access to all the resources needed to succeed.
  
  

About This Role

Employment Type: Full-time

Location: Toronto, Canada

Location type: Hybrid (3 days at the office in Downtown Toronto - Monday, Tuesday and Thursday)

Timezone: Eastern Standard Time

The Opportunity

This isn't your typical frontend role. We're searching for a Staff Frontend Engineer to act as the technical anchor for our frontend team. You'll be a player-coach: a hands-on-keyboard leader who can guide architectural decisions, mentor a talented team, and tackle our most complex technical challenges head-on.

You will be instrumental in shaping the future of our product's user experience, ensuring it is scalable, extensible, performant, and robust.

What you will do

• Lead with Expertise: Serve as the technical authority for the frontend, guiding the team in architecture, best practices, and engineering principles.
• Mentor and Grow the Team: Elevate the skills of our engineers through thoughtful code reviews, pair programming, and direct mentorship. You'll foster a culture of technical excellence and collaboration.
• Be Hands-On: You'll spend a significant amount of your time writing code, building and architecting core features, and shipping high-quality, impactful work. We need a builder with leadership experience, not a manager.
• Own the Architecture: Develop and execute a long-term technical vision for our frontend. You will be responsible for tackling technical debt, improving performance, and ensuring our application is scalable and maintainable for the years to come.
• Strategic Collaboration: Work closely with our Director of Engineering and CTO to shape technical strategy and product direction.
• Leverage AI effectively: Not everything should or can be delegated to AI. You understand when and where AI adds real impact, and how to architect codebases so that complexity and context are localized, modular, and well-tested, to ensure AI tools can accelerate development without introducing unnecessary bugs, risks, or complexity.
  
  

Who we are looking for

We're looking for a seasoned engineer who values sound principles over specific frameworks.

• 10–15 Years of Engineering Experience, including at least 5 years in backend or fullstack before specializing in frontend. You've seen multiple technology cycles and understand the trade-offs involved in building enduring software.
• 1–3 Years of Team Leadership Experience: mentoring, guiding, and supporting other engineers while still being hands-on.
• Proven Product Builder: You have a track record of building and shipping large-scale, complex, interactive web applications. If you've worked on frontend-heavy, customizible and extensible products at scale (think of products like Framer, Webflow, Canva, Wix, or similar), you understand the level of challenge we're facing.
• Strong Engineering Fundamentals: Your expertise is rooted in a deep understanding of computer science, software architecture, and system design: beyond just frameworks and libraries.
• Natural Leader: You have 1-3 years of experience in a team lead or tech lead role. You excel at inspiring and mentoring other engineers and are comfortable being the go-to person for tough technical problems.
• Excellent Communicator: You can clearly articulate complex technical ideas to both engineers and non-technical stakeholders.
  
  

If you think this role is right for you, apply today! We’re excited to share more details, learn about your experience, and discover together if we’re the perfect fit for each other.