Omnichannel Manager at Bayer

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Omnichannel Manager

Are you ready to make a significant impact in the world of digital marketing? We are seeking a passionate and innovative individual to provide vital support for campaign and content development related to our product omnichannel marketing plans. In this role, you will be at the forefront of our marketing initiatives, driving business effectiveness and enhancing our customer experience.

Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Head Office in Mississauga, ON.

What you will do:

• Be the Go-To Expert: Serve as the Level 1 support for the Veeva IMCM system, ensuring that users have the guidance and resources they need to navigate the platform effectively. Your expertise will be crucial in maintaining system stability and facilitating smooth change management.
• Empower Campaign Development: Provide essential platform support for our exciting omnichannel marketing campaigns, ensuring that every initiative resonates with our customers.
• Strategic Input: Leverage your expertise in IMCM best practices to contribute valuable insights to our Product & Customer squads. Help shape both short-term and long-term business and technical strategies that propel our success.
• Onboarding & Training Champion: Play a pivotal role in onboarding new staff by creating comprehensive documentation, user manuals, and training materials. Be the go-to person for training end users on IMCM channels, ensuring they're equipped for success from day one.
• Drive Production Excellence: Develop and maintain production schedules and deadlines for IMCM implementations, providing top-notch support to Veeva IMCM End Users to ensure seamless operations.
• Support Brand Teams: Collaborate with our brand teams to produce engaging digital marketing content across various platforms, including websites, online advertising, email campaigns, and video channels like YouTube. Your creativity will help us connect with our audience in meaningful ways.
• Web Hub Management: Keep our Bayer web hub fresh and relevant by updating content and organizing it in alignment with our therapeutic omnichannel plans.
• Educate & Inspire: Increase internal clients' understanding of IMCM and digital marketing capabilities, empowering them to leverage these tools effectively.
• Stay Ahead of the Curve: Keep your finger on the pulse of digital marketing technology innovations. Work collaboratively with our Global Digital Marketing team and Digital Head to strategically introduce new approaches to the marketplace.
  
  

Who you are:

Bachelor's degree and a minimum of 3-5 years of related experience or equivalent

Working knowledge:

• Veeva IMCM & Content Factory, HTML, multimedia, SEO, SEM, Adobe/Nexxus and other marketing platforms
• Implementation and support of Veeva CLM Vault and Content Factory, this includes content migration, trans creation, QA, L1 end user support
• Implementation and support of some or all of Veeva Integrated Multi Channel Marketing (IMCM) Platforms
• CLM/eDetailers/Digital Sales Aids
• Approved e-mail
• Engage for Portals
• Engage Meetings
• Engage Webinar
• Adobe Creative Suite (e.g. Photoshop, Illustrator, Flash and Dreamweaver) as well as Adobe DPS/Adobe mobile.
  
  

Strong Technical Expertise combined with business acumen and leadership with end user/ customer focus.

Strong business acumen and effective relationship management with Marketing/Brand teams along with a strong end user/ customer focus

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings
  
  

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

This posting will be available for application until at least Dec 8, 2025.

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Location:

Canada : Ontario : Mississauga

Division:

Pharmaceuticals

Reference Code:

857729