Sr. Sales Associate at Roam

Date: 8 hours ago
City: Toronto, ON
Salary: CA$70,000 - CA$120,000 per year
Contract type: Full time
About Roam

Roam is redefining car ownership through flexible, hassle-free car subscriptions. Instead of long-term loans, maintenance headaches, and large down payments, we offer customers a modern, transparent, and convenient way to drive. Our mission is to make mobility simple, enjoyable, and accessible—powered by technology, data, and exceptional service.

As we scale, we’re looking for motivated Sales Associates who understand the automotive and mobility landscape—someone who knows what customers expect when choosing a vehicle and can deliver a high-trust, high-quality experience.

Role Overview

As a Sr. Sales Associate, you’ll be the face of Roam. You will guide customers through our subscription process—from initial inquiry to vehicle handoff—ensuring they feel supported, informed, and excited. The ideal candidate has hands-on experience in dealerships, car rental agencies, or mobility companies (e.g., Turo, Uber, Lyft) and understands how to build strong customer relationships in a fast-paced environment.

What You’ll Do

  • Convert inbound leads into satisfied subscribers by understanding their needs and matching them with the right vehicle plan.
  • Conduct virtual or in-person consultations to explain Roam’s subscription model, pricing, and vehicle features.
  • Follow up with prospective customers through calls, texts, and email to maximize conversion.
  • Manage the full customer journey: onboarding, documentation, delivery coordination, and ongoing support.
  • Assist with vehicle handoffs, returns, inspections, and light operational logistics as needed.
  • Collaborate with operations, fleet, and customer success teams to ensure a smooth customer experience.
  • Maintain accurate records in CRM systems and contribute to continuous process improvements.
  • Represent Roam with professionalism, enthusiasm, and a customer-first mindset

Who You Are

  • Experienced in automotive or mobility: Background in car dealerships, car rentals (e.g., Enterprise, Hertz), or mobility platforms (Turo, Uber, Lyft, etc.)
  • Customer-focused: You love helping people make confident decisions and are comfortable explaining products clearly.
  • A strong communicator: Comfortable handling objections, negotiating, and following up.
  • Organized and detail-oriented: You can manage multiple leads while ensuring every customer receives a great experience.
  • Tech-savvy: Familiar with CRM tools such as Hubspot, Zendesk etc.
  • Self-motivated: You thrive in fast-moving, startup-like environments and take ownership of outcomes

What You Bring

  • 5+ years of sales experience with preference in automotive.
  • Proficiency in CRM software (HubSpot, Salesforce, etc.)
  • Strong analytical mindset—you’re comfortable using data to drive decisions and measure impact.
  • Comfortable working cross-functionally in a fast-paced, evolving environment.
  • Valid driver’s license and clean driving record

What We Offer

  • Up to $120K total earnings including:
  • Performance bonuses
  • Stock options
  • Company car
  • Comprehensive benefits
  • 4-Weeks Paid vacation
  • Hybrid work environment (home/office)

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