Marketing Communications Specialist at Business Link AB

Business Link is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For almost 30 years, it has helped thousands of businesses through webinars, events, conferences, and personalized one-on-one consultations. In addition to its advisory services, Business Link has administered funding programs on behalf of both the Government of Alberta and the Government of Canada. The organization also collaborates with numerous partners within Alberta’s small business ecosystem.

OUR PURPOSE

Business Link helps Alberta small businesses start and succeed.

OUR VISION

Alberta is the best place to start a small business.

OUR VALUES

Our core values guide everything we do:

• Inclusive
• Impactful
• Non-Judgmental

JOB STATEMENT

As a key member of Business Link’s Marketing & Communications team, the Marketing & Communications Specialist plays a central role in shaping and sharing our brand story. Reporting to the Manager, Marketing & Communications, you’ll design and deliver marketing strategies, develop compelling content, and help ensure small business owners across Alberta feel informed, supported and inspired. This role requires strong technical skills in digital marketing as well as writing and communications.

From blogs, client success stories, e-newsletters, and social media to paid campaigns and website updates, you’ll create meaningful touchpoints that connect entrepreneurs with our services. You’ll also coordinate creative design projects, produce engaging video and written content, and track results to optimize performance.

Collaboration is central to this role. You’ll work closely with our Client Services team, partner organizations, and clients to tell authentic stories and provide practical resources. With your strong organizational skills, enthusiasm for innovation, and ability to plan months ahead, you’ll keep our marketing efforts timely, impactful, and aligned with our mission.

LOCATION

Preference will be given to candidates able to work out of Business Link’s Calgary or Edmonton office. We currently operate in a hybrid working environment, working 2-3 days per week in the office. This role will require travel within Alberta 3-4 times per year.

ROLE COMPONENTS

Digital Marketing and Content Creation - 80%

• Develop and execute marketing campaigns and plans for social media blogs and e-newsletters.
• Plan, design, write, and publish engaging content across both organic and paid digital channels using Meta Campaign Planner, Meta Ads, LinkedIn, YouTube, and more.
• Collect and produce client stories through interviews, testimonials, and video.
• Develop and implement effective event promotion campaigns to increase registrations.
• Create and edit graphics using Canva or similar tools.
• Actively engage with online communities and partner organizations through digital channels.
• Update website content in WordPress and maintain the website to ensure it remains accurate, fresh, and user-friendly.
• Monitor, report, and evaluate digital performance with data-driven insights.

Other - 20%

• Lead design projects, including guides, posters, banners, and trade show materials.
• Support events in Calgary, Edmonton and other Alberta Municipalities
• Support budget tracking and reconciliation.
• Foster strong relationships with internal teams, clients, and external partners.
• Manage multiple projects, planning 3-5 months ahead.
• Test and apply innovative marketing methods, including AI tools.
• Support other marketing and communications initiatives as needed, such as traditional media and public relations.

QUALIFICATIONS

• Post-secondary degree or diploma in Marketing, Communications, or equivalent experience.
• Strong background in content creation for social media and blogs.
• Experience with social media, email marketing, and digital tools.
• Excellent writing and storytelling skills, with a proven ability to craft compelling copy for diverse audiences across various channels.
• Strong organizational and time management skills with the ability to juggle multiple priorities.
• Detail-oriented, proactive, and adaptable with an entrepreneurial spirit
• Professional communicator with diplomacy and flexibility.
• Enthusiasm for learning new technologies and streamlining workflows.
• Experience with Meta Ads, Meta Campaign Planner, Facebook, Instagram, LinkedIn, Mailchimp, WordPress, Eventbrite, Google Analytics, and Zoho are assets.
• Skilled in analyzing data to guide decisions and provide actionable insights.
• Proficiency with MS Office and MS Teams.

COMPENSATION & BENEFITS

• Competitive salary comparable to similar roles in non-profit and government-funded organizations.
• 100% Employer-paid extended health and dental benefits.
• STD, LTD, Life and Critical Illness insurance.
• Company pension plan.
• Employee assistance program.
• 15 Vacation Days
• 6 Sick Days
• 4 Personal Days
• Paid holiday closure (Dec. 24 – Jan. 1)
• Hybrid work environment (2 – 3 days in office with flexibility)
• Annual Professional Development allowance.

As an equal opportunity employer, Business Link values diversity and lives by a core culture of respect, inclusion, collaboration, and innovation. 

Application Deadline - Friday, December 5, 2025

Anticipated Start Date - Monday, January 5, 2026