Trade Marketing and Program Management Associate - Foodservice at Maple Leaf Foods Inc

The Opportunity: The Associate, Trade Marketing and Program Management – Foodservice will play a critical role in positioning Maple Leaf as the #1 partner of choice in Food Service. Reporting to the Director, Sales Strategy and Operations, this role is responsible for developing and executing trade marketing programs that support the Foodservice sales team. Building strong relationships is essential, as the Associate will collaborate with Marketing, Foodservice Sales, external agencies, and key customer partners to bring programs to life.

The Associate will partner with the Manager, Sales Strategy and Customer Engagement to translate sales and go-to-market strategies into actionable trade marketing plans, including digital and social initiatives, selling materials, and trade show executions — while continuously identifying opportunities to enhance our overall approach and content. They will also work closely with the Foodservice Sales and Strategy team to define trade marketing program requirements tailored to specific channels and customers. The Associate will also support the planning and management of our ad and promotion budget, as well as other ad hoc Trade Marketing related projects for our Food Service team.

Role

Any MLF team member interested in being considered for this role are encouraged to apply online by December 15. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life:

• Oversee our Foodservice website, digital and social media executions, ensuring appropriate content aligned with sales strategies and consistent execution across platforms.
• Develop selling materials to support category and segment initiatives, as well as to position our product portfolio in a compelling and relevant manner for our Foodservice customers.
• Support the strategy, design and deployment of industry leading trade show assets and standards for how Maple Leaf shows up to our industry and customers
• Develop and execute branded trade marketing initiatives, including online and trade magazine advertising
• Collaborate with customer business teams and customers to support account-specific trade marketing initiatives and program
  
  

What You’ll Bring:

• A passion for brands, communication, strategy, consumer insights and storytelling for sales… as well as food!
• Experience: 1-2+ years in Brand or Trade Marketing experience, or related agency experience in marketing and/or shopper marketing; digital marketing or sales experience would be an asset
• Project Management: Ability to manage multiple campaigns and projects simultaneously
• Stakeholder Engagement: Experience collaborating with cross-functional teams, including Sales, Category Management, and External Retailer Teams.
• Adaptability: Comfortable working in a fast-paced environment with the flexibility to adapt based on brand priorities
• Communication Skills: Strong verbal and written communication abilities to convey strategic plans and results effectively to stakeholders.
  
  

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
  
  

About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
  
  

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility
  
  

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected] .

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.