Gestionnaire, Recrutement et relations publiques - Manager, Recruitment & Public Relations at University of Regina

Faculty/Department La Cité Universitaire Francophone Unit La Cité Universitaire Francophone Employee Group URFA APT Collective Agreement Consideration Open with preference given to APT members. CUPE 5791 Job Family Category No Response Number of Vacancies 1 Position Summary Soyez un moteur essentiel de l’essor de l’éducation postsecondaire en français en Saskatchewan !
La Cité universitaire francophone recherche une personne bilingue exceptionnelle, bâtisseur ou bâtisseuse de relations, recruteur ou recruteuse, créateur ou créatrice de contenu, pour se joindre à notre équipe à titre de Gestionnaire, Recrutement et Relations publiques.
Ce rôle offre une occasion unique d’accroître la visibilité et la réputation des programmes en français et bilingues en Saskatchewan et au-delà. Vous aurez l’occasion de vous engager directement auprès des jeunes, des familles, des enseignants et des communautés partout dans la province.
Vous représenterez également l’Université de Regina auprès des médias francophones, lors d’activités communautaires et au sein des réseaux de recrutement. Votre objectif principal sera de stimuler la croissance de programmes à fort impact tels que : Soins infirmiers bilingues, Travail social, Le Bac, Études françaises et francophones, Études supérieures, et plus encore.
Ce que vous dirigerez
1. Stratégie de recrutement et rayonnement (local et international)

• Concevoir et mettre en œuvre des stratégies innovantes pour attirer les apprenants francophones et francophiles en Saskatchewan et sur les marchés internationaux.
• Agir comme principal point de contact pour les écoles d’immersion, les écoles du CÉF, les conseillers en orientation et les consultants en éducation internationale.
Représenter La Cité lors de salons, visites scolaires, événements communautaires et entrevues médiatiques

2. Relations publiques, image de marque et présence numérique

• Diriger la création de contenu en français et en anglais pour le site Web de La Cité, les médias sociaux, les communiqués, les campagnes et les outils de marketing.
• Développer des récits mettant en valeur la réussite étudiante, la recherche professorale, les partenariats communautaires et l’excellence des programmes.
Superviser la stratégie médias sociaux de La Cité afin d’accroître la visibilité et l’engagement

3. Partenariats stratégiques et relations médiatiques

• Établir des relations solides avec Communications & Marketing (UCM) de l’Université de Regina et les unités centrales de recrutement.
• Gérer les demandes des médias francophones — fréquentes, médiatisées et souvent sensibles en contexte linguistique minoritaire.
Agir comme « visage » de La Cité lors des activités communautaires et de recrutement

4. Données, planification et administration

• Utiliser les données pour affiner les cibles de recrutement, améliorer les taux de conversion et mesurer l’efficacité des campagnes.
• Gérer les budgets de recrutement et de marketing ; superviser les contrats avec les consultants en éducation nationaux et internationaux.

Pourquoi joindre La Cité

• Rôle à haute visibilité et à fort impact institutionnel
• Possibilité d’influencer l’avenir de l’éducation bilingue en Saskatchewan.
• Environnement dynamique, avec un rayonnement local, national et international.
• Équipe collaborative et guidée par une mission claire.
• Rémunération et avantages sociaux compétitifs (APT).

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Be the driving force behind French-language post-secondary education in Saskatchewan!
La Cité universitaire francophone is seeking an exceptional bilingual relationship builder, recruiter and content creator to join our team as our next Manager, Recruitment & Public Relations.
This role offers a unique opportunity to shape the visibility and reputation of French-language and bilingual programs across Saskatchewan and beyond. You’ll have the chance to engage directly with youth, families, educators, and communities across the province.
Additionally, you’ll represent the University of Regina in francophone media, community events, and recruitment networks. Your primary focus will be on driving growth in high-impact programs such as Bilingual Nursing, Social Work, Le Bac, French & Francophone Studies, Graduate Studies, and more
The Manager, Recruitment and Public Relations will lead recruitment activities across the province to attract students to La Cité. Their key responsibilities include conducting research and competitive analysis, identifying important partners, and engaging with stakeholders such as alumni, school boards, and community organizations. The incumbent will collaborate with relevant parties to develop and maintain expertise in educational systems, accurately identifying and assessing candidates for admission, and implementing and evaluating recruitment activities. They will also work with the University of Regina recruitment team to identify areas of collaboration for mutual success.

Public relations and marketing are crucial aspects of recruitment. The Manager, Recruitment and Public Relations will create effective event marketing and public relations materials to promote and support La Cité. They must stay updated on La Cité’s and University’s policies and directions, as well as trends in recruitment, marketing, social media, content creation, and public relations. This ensures that marketing strategies and tools are up-to-date and effectively convey messages across all platforms.

The incumbent will manage La Cité’s social media platforms, including developing a content strategy and digital media schedule to maintain and expand La Cité’s online presence and engagement. They will execute strategies to increase visibility and followers across all platforms.

The incumbent will work closely with the University Communications and Marketing (UCM) team to ensure consistent branding and identify shared areas of interest.

What You’ll Do:
1. Recruitment Strategy & Outreach (Local + International)

• Design and execute innovative strategies to attract francophone and francophile learners across Saskatchewan and international markets.
• Serve as the main liaison for immersion schools, CEF schools, guidance counsellors, and international education consultants.
• Represent La Cité at fairs, school visits, community events, and media interviews.

2. Public Relations, Branding & Digital Presence

• Lead all French and English content creation for La Cité’s website, social media, press releases, campaigns, and marketing materials.
• Develop storytelling that highlights student success, faculty research, community partnerships, and program excellence.
• Oversee La Cité’s social media strategy to grow visibility and engagement.

3. Strategic Partnerships & Media Relations

• Build strong relationships with U of R Communications & Marketing (UCM) and central recruitment units.
• Manage media inquiries from francophone media outlets, which are frequent, high-profile, and often sensitive in a minority-language context.
• Serve as the “face” of La Cité during community and recruitment events.

4. Data, Planning & Administration

• Use data to refine recruitment targeting, improve conversion rates, and measure campaign effectiveness.
• Manage recruitment and marketing budgets; oversee contracts with national and international education consultants.

Plus More: Be ready to take on additional related tasks as assigned – your role is dynamic and essential to our success!
Why Join Us? At the University of Regina, we’re more than just a campus – we’re a community!
Join our team and enjoy:

• Meaningful Impact: Your work directly contributes to creating a better environment for students, faculty, and staff.
• Professional Growth: We support your development, offering opportunities for advancement and learning.
• Work-Life Balance: We value your well-being and know your personal life is most important!
• Dynamic and Inclusive Workplace: We value diversity and inclusivity. You’ll be part of a team that celebrates different perspectives, backgrounds, and experiences, making every day an opportunity for personal growth.
• Innovation Culture: We encourage fresh ideas and innovative thinking.
• Competitive Compensation: We offer competitive compensation package and benefits to reward your talent. A few of the these benefits include Health/Dental/Vision Benefits, flexible spending account, Defined Contribution Pension Plan, and much more!

Why Join La Cité

• Role with high visibility and institutional impact.
• Opportunities to shape bilingual education in Saskatchewan.
• Dynamic environment with local, national, and international reach.
• Collaborative and mission-driven team.
• Competitive APT compensation and benefits.

Position Requirements Qualifications:

• Baccalauréat en communications, marketing, relations publiques ou domaine connexe.
• Minimum de cinq ans d’expérience en recrutement, marketing, communications ou dans un rôle similaire. Une expérience additionnelle directement liée constitue un atout.
• Expérience démontrée en création de contenu numérique bilingue et en gestion des relations médiatiques.

Compétences qui garantiront votre réussite dans ce rôle :

• Expérience en contexte linguistique minoritaire ou auprès de communautés francophones considérée comme un atout.
• Capacité de voyager en Saskatchewan, au Canada et à l’international.
• Permis de conduire valide.
• Bilingue (français et anglais).
• Capable de produire un contenu soigné et percutant dans les deux langues officielles du Canada.
• Habile à adapter votre ton selon le public : jeunes, parents, leaders communautaires, hauts dirigeants, médias.
• À l’aise d’interagir avec des personnes issues d’horizons culturels variés, des populations nouvellement arrivées et des communautés rurales
• Confortable pour présenter devant de petits groupes, de larges audiences ou en direct aux médias.
• Capable de concevoir, planifier et exécuter des stratégies de recrutement et de relations publiques de manière autonome.
• À l’aise de gérer plusieurs projets simultanément, sous des délais serrés.
• Habile avec les médias sociaux, la vidéo, la photographie et la narration numérique.
• Expérimenté en analyse de contenu, systèmes CRM ou plateformes d’inscription.
Passionné par le soutien aux communautés francophones en contexte minoritaire et l’accès aux études postsecondaires

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What You’ll Bring to this Position:

• Bachelor’s degree in communications, marketing, public relations, or relevant field.
• Minimum 5 years of experience in recruitment, marketing, communications, or related roles.
• Bilingual (French and English)
• A combination of education and experience may be considered.

Skills That Will Ensure Your Success in the Role:

• Capable of producing polished, compelling content in both Canadian official languages.
• Skilled in adapting tone for youth, parents, community leaders, senior administrators, and media.
• Confident engaging with diverse cultural backgrounds, newcomer populations, and rural communities.
• Comfortable presenting to small groups, large audiences, and live media.
• Able to design and execute recruitment and PR strategies and execute them independently.
• Comfortable managing concurrent projects under tight deadlines.
• Savvy in social media, video, photography, and digital storytelling.
• Experienced in content analytics, CRM systems, or enrolment platforms.
• Passionate about supporting minority-language communities and increasing access to postsecondary education.
• Demonstrated experience creating bilingual digital content and managing media relations.
• Experience working in minority-language contexts or with francophone communities considered an asset.
• Ability to travel across Saskatchewan, nationally, and internationally.
• A valid driver’s licence.

Physical Demands Lifting and carrying heavy materials: Includes lifting heavy boxes and awkward packages, setting up and taking down tables, hauling carts, and setting up big displays for career fairs and events

• Frequency: as required during recruitment season

Driving: Involves driving in inclement weather and unfavourable road conditions, posing potential risks

• Frequency: Bi-weekly to monthly, depending on the time of year.

Standing and walking: Requires standing and walking for extended periods, often on hard or cold surfaces, during travel seasons

• Frequency: Can range from one to ten hours daily, depending on the event.

Pay Grade APT 4 Salary Range 66,740 - 90,060 annually Status Term Work Hours 8:30 – 4:30 Duration (if Term/Temporary) 3 years Full-Time/Part-Time Full Time Preference Posting No Preference Target Posting Not Targeted Additional Information

Contact Information
Job Open Date 12/08/2025
Job Close Date 12/21/2025
Open Until Filled No
Special Application Instructions We know imposter syndrome can get in the way, but we truly value diverse perspectives. Don’t hesitate to apply—submit your application today!
Diversity Statement The University of Regina is committed to an inclusive workplace that reflects the richness of the community that we serve. The University welcomes applications from all qualified individuals, including individuals within the University’s employment equity categories of women, persons with disabilities, members of visible minorities, Indigenous persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code.