Paid Ads Specialist at NP Marketing

NP Dental Marketing is a boutique digital agency specializing in helping Dental practices elevate their online presence. We create strategic, patient-focused content and paid campaigns that support real growth for some of the most respected practices across Canada.

We’re looking for a Paid Ads Specialist to join our small-but-mighty team — someone analytical and creative, proactive, and excited to build campaigns that truly move the needle.

This is a 4-day-per-week role (approx. 30 hours), with potential to grow.

• You love diving into data — analyzing performance, spotting trends, and making decisions based on numbers.
• You can juggle multiple projects and keep things organized, meeting deadlines and keeping promises.
• You take pride in delivering excellent work — you don’t settle for mediocre.
• You have a positive attitude, are kind, collaborative, and easy to work with (this matters to us!).
• You genuinely enjoy digital marketing and are excited by what great paid ads can achieve.
• You naturally stay updated on industry trends — from bidding strategies to creative performance benchmarks.
• You have a strong visual eye, but you understand that data leads and creativity supports.
• You bring a “don’t settle for second best” mentality.
• You’re a doer, thinker, and team player — and you thrive in a fast-moving, supportive team environment.

Campaign Strategy & Execution

• Begin with a paid media audit in your first month (Meta, Google, strategy, funnels, creatives, and tracking setup) to understand client performance and opportunities.
• Develop a multi-month campaign strategy (typically 4 months) that includes both video ad campaigns and static creatives, aligned with each client’s growth objectives.
• Plan, build, and optimize Meta and Google Ads campaigns for lead generation, brand awareness, and funnel conversions.
• Set up and manage ad groups, targeting, budgets, A/B tests, and performance tracking.
• Update creatives across Meta, TikTok, and Google to align with campaign objectives.
• Monitor campaign performance weekly and propose clear optimization strategies.

Reporting

• Meet virtually with clients to present campaign results and discuss recommendations.
• Prepare quarterly performance reports for clients, highlighting key insights, optimization opportunities, and results.
• Maintain clear and organized performance tracking to support internal decision-making (frequency may vary depending on campaigns).
• Track KPIs such as leads, cost per lead, conversions, and ROAS.
• Ensure Facebook Pixel / GA4 events are firing and troubleshoot discrepancies.

Collaboration

• Work closely with our creative team to brief and optimise ad visuals.
• Support media planning and maintain all paid media calendars.
• Participate in internal trendwatching to bring fresh ideas into campaigns.

Quality & Compliance

• Ensure campaigns follow best practices for healthcare and medical advertising.
• Maintain organized assets, naming conventions, and workflows (Meta, Google, Asana, Drive).

• Bilingual EN/FR (written + spoken) — required
• 1–3 years managing Meta and/or Google Ads
• Strong understanding of lead generation funnels
• Analytical, detail-oriented, and comfortable making data-driven decisions
• Curious about AI and open to integrating AI tools into your workflow

We’re all about creating a work environment that actually works for you:

Work-Life Balance — Your life outside of work matters.

Generous Time Off — 2 weeks vacation + full shutdown between Christmas & New Year.

Flexibility — Mostly remote, with flexible hours.

Dental Perks — Annual dental allowance to keep your smile bright.

Team Outings — We love celebrating wins (and trying new restaurants!).

Personal & Sick Days — Because life happens.

Growth Opportunities — If you shine, we see it — and we help you grow.

Competitive Salary — Based on experience, with room to grow as you do.

We’re obsessed with elevating the online presence of dental and medical practices.

Our services include social media marketing, videography, website design, and paid ads — all tailored to healthcare.

We’re not corporate. We’re a tight-knit team that loves creativity, innovation, and celebrating wins together.

We’re foodies, we love content days, and we’re passionate about helping clinicians grow.

• Check out our YouTube channel: @NP Dental Marketing

Compensation: Commensurate with experience.