Associate Director, Marketing: Hospitality at Head Office Vancouver

Who We Are

The MRG Group is a leader in experience creation and Canada’s largest independent entertainment company. Since 2008, we’ve built a diverse portfolio spanning live music, hospitality, ticketing, travel, and events.

• 18 hospitality properties across Canada, including iconic spots like Vogue Theatre (Vancouver), Capital Ballroom (Victoria), Rock ‘N’ Horse Saloon (Toronto), and The Prescott (Ottawa)
• Innovative experiential concepts like Par-Tee Putt and Par-Tee Pong
• AdmitONE, North America’s fastest-growing multi-product ticketing platform
• An expanding international footprint, with U.S. venue partnerships in New York and California

Each year, we host 1,000+ events for a growing audience of 2M+ guests. With 500+ passionate employees, we’re shaping the future of the experience economy—bringing people together through music, culture, and hospitality.

The Role

As Associate Director, Marketing, Hospitality, you’ll set the national commercial strategy for our hospitality portfolio, leading marketing and impacting revenue-driving initiatives. You’ll oversee a cross-functional talented team, ensure brand consistency, and design data-backed campaigns and sales programs that accelerate growth. You are a highly strategic leader who simplifies direction, inspires teams, and delivers measurable business impact.

This is a full-time, in-office role based in either Vancouver, BC or Toronto, ON.

What You’ll Do

• Develop and own the national marketing strategy for all hospitality properties.
• Build integrated marketing strategies that drive revenue, brand visibility, market expansion and customer acquisition.
• Act as the primary liaison between Sales, Events, Venues, Pubs & Clubs and Marketing to ensure cohesive national planning, execution, and communication.
• Monitor and optimize campaign performance, ensuring strong ROI and continuous improvement.
• Maintain consistent, authentic brand messaging across all platforms.
• Collaborate with cross-functional teams to align marketing with business priorities and ensure cohesive market execution.
• Scale marketing operations effectively as the company grows.
• Mentor and inspire a diverse marketing team.
• Provide leadership to regional teams and contribute to long-term commercial planning.
• Build and maintain strong client, partner, and stakeholder relationships.
• Represent the MRG brand with professionalism and enthusiasm.
• Other responsibilities as assigned.

What We’re Looking For

• 7–10 years in progressive marketing leadership roles, ideally in hospitality, nightlife, or the experience economy.
• Experience leading multi-market or national strategies.
• Proven leadership and team management skills.
• Strong project management and organizational abilities.
• Excellent communication, problem-solving, and analytical skills.
• Balance of strategic thinking with hands-on execution.
• Flexible to work evenings/weekends and travel across Canada as required.

What’s In It For You

• Competitive salary
• MRG Travel Ambassador Program
• Growth opportunities in an industry-leading company
• A collaborative, creative, and fun workplace culture
• Employee discounts and access to unique experiences across MRG venues, events, and hospitality properties

Our Commitment

The MRG Group is committed to diversity, equity, and inclusion. We encourage applicants from all backgrounds to apply. If you require accommodation during the recruitment process, please contact us.

We thank all applicants for their interest. Only those selected for an interview will be contacted.