(CAN) Senior Manager, Emerging Sales - WM Connect (Contract) at Walmart Connect Canada
Date: 23 hours ago
City: Mississauga, ON
Contract type: Contractor
Position Summary...
The Senior Manager, Media Planning & Strategy is responsible for developing strategic omnichannel retail media plans that support seasonal campaigns, category marketing initiatives, and instore experiential activations. This role partners closely with internal sales teams, advertisers, category marketing leads, merchandising, eComm and experiential partners to align media investments with brand partner objectives and consumer shopping behaviours.
The ideal candidate has a strong background in omnichannel, insights and data-driven media planning, with the ability to collaborate cross-functionally to provide strategic client recommendations to achieve campaign KPIs and accelerate growth. They are highly analytical, organized, and skilled in project management with clear verbal and written communication.
What you'll do...
Contract Position (12 months)
Respect the Individual:
Demonstrates and encourages respect for all; builds a high-performing team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all; identifies, attracts, and retains the best team members.
Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer and company; and regularly recognizes others’ contributions and accomplishments.
Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.
Acts With Integrity
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation; listens to concerns raised by associates. takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values.
Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Serve Our Customers
Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Strive For Excellence
Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
The pay range for this position is $109 400,00 - $150 480,00. Pay will be determined based on relevant experience.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
Are you currently a Walmart associate?
Please login to your Workday account and use the Find Jobs report to apply for this job.
The Senior Manager, Media Planning & Strategy is responsible for developing strategic omnichannel retail media plans that support seasonal campaigns, category marketing initiatives, and instore experiential activations. This role partners closely with internal sales teams, advertisers, category marketing leads, merchandising, eComm and experiential partners to align media investments with brand partner objectives and consumer shopping behaviours.
The ideal candidate has a strong background in omnichannel, insights and data-driven media planning, with the ability to collaborate cross-functionally to provide strategic client recommendations to achieve campaign KPIs and accelerate growth. They are highly analytical, organized, and skilled in project management with clear verbal and written communication.
What you'll do...
Contract Position (12 months)
- Develop comprehensive, insight-driven retail media omnichannel strategies that align with seasonal, category and events-based priorities.
- Analyze first-party data, audience insights and media performance metrics to inform strategic recommendations and optimize media planning. Define key performance indicators (KPIs) and ensure media strategies are built for advertiser success.
- Provide data-backed guidance on omnichannel media solutions, integrating digital, in-store and experiential strategies to enhance advertiser impact. Identify opportunities to innovate and enhance retail media offerings, ensuring alignment with evolving shopper behaviours and industry trends.
- Oversee multiple concurrent media planning projects, ensuring alignment with timelines, budgets, and strategic objectives.
- Coordinate across sales, category marketing leads, experiential partners and media operations to ensure seamless campaign planning to execution. Manage project workflows ensuring deadlines are met while maintaining a high level of attention to detail.
- Partner with sales, category marketing leads and other cross-functional teams to ensure media plans align with retail business objectives
- Work closely with account managers, ad operations, insights and yield to evaluate media performance, optimize investments and measure impact. Collaborate with insights team to provide actionable recommendations that drive continuous improvement in retail media planning.
- Attend industry events and stay abreast of industry trends, emerging planning solutions, and competitive benchmarks to enhance the retail media offering.
- 7-10 years of relevant experience (digital and/or omni-channel media planning/activation/project management)
- University degree
Respect the Individual:
Demonstrates and encourages respect for all; builds a high-performing team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all; identifies, attracts, and retains the best team members.
Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer and company; and regularly recognizes others’ contributions and accomplishments.
Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.
Acts With Integrity
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation; listens to concerns raised by associates. takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values.
Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Serve Our Customers
Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Strive For Excellence
Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
The pay range for this position is $109 400,00 - $150 480,00. Pay will be determined based on relevant experience.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
Are you currently a Walmart associate?
Please login to your Workday account and use the Find Jobs report to apply for this job.
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