Manager, Brand Commercialization at ALDO Group

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Find Your Fit

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Gourmet Cafeteria & Coffee shop
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Attractive total compensation!
  
  

The Brand commercialization manager will lead commercialization efforts for the Call It Spring brand. The candidate will play a pivotal role in growing store traffic and conversion while portraying and driving the brand by leading the team responsible for the development, production & optimization of Call It Spring in-store brand experience. They will support the definition of the brand calendar, promotional strategy, manage the execution and the analysis of stores and promotion performance. The person will also play a key role within cross-functional initiatives collaborating with the e-Commerce team and the wider marketing team. The Brand Commercialization Manager will report to the Director, Brand & Commercialization.

Define the commercialization strategy and plan

• Collaborate with Call It Spring teams to build commercialization strategy
• Drive testing, reporting and performance analysis of brand activations, promotion performance as well as industry trends; develop recommendations accordingly (e.g., traffic drivers, promotional strategy and timing)
• Lead compilation of detailed project post mortems, reviewing key learning and process gaps
• Maintain thorough understanding of industry trends and competition in brick-and-mortar marketing
• Analyze existing processes and define best practices for future improvements
• Manage departmental budget & invoices
  
  

Develop and manage store activations to maximize traffic and conversion

• Define and manage store marketing calendar
• Develop & oversee execution of brand activations strategies based on brand stories, promotions & events
• Oversee all material print productions (in-store signage, GWP, etc.) & store communications
• Manage and optimize the brick-and-mortar locations, including campaign refreshes and Sales & Operations
• Collaborate with the Visual Merchandising & Buying team to define products commercialization strategies based on regional segmentation
• Collaborate with Real Estate & Store Planning for store openings & renovations
• Partner with Ecom & Brand team to optimize the cross-channel consumer journey
• Work closely with Brand team to build content that will optimize commercialization
  
  

Manage, develop and grow a high performance team

• Infuse team with analytical & workflow efficiency mindset
• Act as a mentor and coach to the Visual Merchandising & Brand Commercialization team
  
  

Requirements

• Bachelor’s degree in commerce or administration with a specialization in marketing
• Over 5 years of experience in a professional environment, including more than 2 years in leadership roles and managing retail brand activations within brick-and-mortar environment
• Proven leadership capabilities and strong analytical skills
• Excellent interpersonal skills and demonstrated ability to work effectively with cross functional teams
• Flexible and able to work with tight deadlines in a fast-paced environment
• Extremely organized & detail-oriented
• Autonomous, proactive, with the ability to take initiative
• Very strong Excel and PowerPoint skills