VP, Client Services at Talon

Role Description

The Vice President, Client Services (VP) is a leader responsible for shaping and executing key planning teams in our client Service division at Talon OOH Canada. Reporting directly to the SVP, Client Services, this role leads a group of accounts and in charge of planning & activation within those accounts and ensures best-in-class innovative thinking, and operational alignment to client and market needs.

ABOUT US_

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

The VP serves as a critical cross-functional leader, driving collaboration with other VP’s and Talon Teams. They are accountable for team leadership, market competitiveness, and maintain Talon’s position as a leading force in OOH media.

This role demands expertise in Digital Out-of-Home (DOOH) advertising, the ability to leverage real-time data analytics, and a strong grasp of market trends and technological innovation. The VP will play a leading role in digital transformation efforts across the planning function.

A DAY IN THE LIFE_

• Lead strategic planning initiatives that support long-term organizational growth and market leadership
• Collaborate with other VP’s to drive the integration of digital technologies and investment strategies within OOH campaigns
• Oversee the Client Services team specific to the accounts you will be leading, ensuring innovative, accurate, and client-aligned plans are delivered consistently
• Collaborate with SVP, Strategy & Investment, and SVP, Analytics to leverage data analytics and market insights to inform planning and optimize media outcomes
• Report status updates on account performance and yearly business plans to CEO, Canada
• Monitor campaign performance and implement real-time strategic adjustments as needed
• Promote and support the professional development and upward mobility of team members
• Ensure Planning operations align with the broader corporate strategy and cross-functional goals
• Partner with creative and media teams to develop cohesive, integrated campaign strategies
• Stay ahead of industry trends and programmatic innovations to inform strategic direction
• Guide adoption of new technologies to ensure Talon remains competitive in a dynamic market
• Develop, mentor, and hold Client Service Directors accountable for departmental success
• Represent Talon’s planning vision and capabilities in both internal and client-facing environments
• Support diversity, equity, and inclusion initiatives aligned with Talon’s ESG and corporate values
  
  

WHAT WE’RE LOOKING FOR_

 Bold Skills

• Strong communicator and team builder
• Agile, collaborative, and values-driven approach to problem-solving and people development
  
  

 Human Skills

• Skilled at cross-functional leadership and fostering a culture of innovation
• Comfortable with real-time decision-making and campaign optimization
  
  

 Smart Skills

• Visionary thinker with a proactive, solution-driven mindset
• Deep expertise in OOH and Programmatic media strategy, including DOOH and omnichannel planning
  
  

As Well As

• 10+ years of media planning or strategy experience, including at least 5 years in a senior leadership role
• Proven experience managing high-performing teams and scaling organizational capability
• Expertise in Digital OOH and cross-platform media strategies
• Demonstrated success leading planning functions for major clients or agency networks
• Proficiency in leveraging data, analytics, and insights to drive media strategy
• Experience in cross-border collaboration and executive-level decision making
  
  

WHY US_

“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way
  
  

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality
  
  

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible
  
  

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

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