Email Marketing Coordinator at True North Sports + Entertainment

True North Sports + Entertainment is looking for a motivated and highly organized individual to join our team.

The Email Marketing Coordinator plays a key role in driving fan engagement and revenue across the Winnipeg Jets, Manitoba Moose, Canada Life Centre, and Burton Cummings Theatre. This role brings email campaigns to life—from strategy brainstorming to execution—designed to boost ticket sales, grow our audience, and fuel lead generation.

What to be excited for in this role:

• Coordinate and build e-marketing campaigns including various email newsletters, automated lead-nurturing campaigns, corporate campaigns and Season Ticket Member account communications. This position will focus on both revenue generating campaigns and branding/fan engagement promotions.
• Assist in developing and implementing email marketing strategy.
• Maintain and update TNSE email calendar to ensure proper planning and execution.
• Analyze and drive KPI’s for critical email performance metrics such as deliverability, open and click through rates, conversion/bounce rates, and database growth over time.
• Assist with the team’s analytical efforts, including pointing out trends and utilizing test methods to help deliver best results (i.e. A/B testing, frequency, time of day, etc.).
• Utilize quality assurance methods to ensure email / digital campaigns are optimized for best performance on all platforms and devices.
• Communicate regularly with Jets and Moose Marketing Managers, Entertainment Marketing team, as well as other stakeholders to develop campaigns to support marketing efforts across TNSE.
• Other duties as assigned.

What we need from you:

• Bachelor’s Degree, Diploma or equivalent experience in Business, Marketing, or Communications.
• Minimum 1-2 years of experience in digital marketing or related field.
• Experience working with a CRM system, lead generation and nurturing, marketing automation, email marketing, forms, and campaign reporting.
• Experience with Mailchimp, or similar email marketing platform preferred.
• Proficiency in Microsoft Office Suite.
• Proficiency with basic HTML editing.
• Working knowledge of Adobe Creative Suite with an emphasis on Photoshop is preferred.
• Understanding of Canadian email privacy legislation (CASL) is an asset.
• Ability to communicate effectively, both written and orally. Strong copywriting skills is a must.
• Ability to prioritize and manage numerous projects simultaneously.
• Must possess strong organizational skills, be self-motivated, and creative.
• Demonstrated ability to collaborate effectively with colleagues from across multiple business areas.
• Strong attention to detail required.
• Knowledge of hockey and/or event marketing preferred.
• Flexible schedule with the ability to work nights and weekends as required.

Why you should join us!

We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.

Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.

We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!

We are Venues | We are People | We are Community

WE ARE TRUE NORTH

Submission Requirements

To apply for this position, please fill out the online application form below. You will be asked to upload your cover letter and resume at the end of the form.

Closing date: Tuesday, January 6th, 2026.

Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, [email protected]. True North thanks all that apply, however, only those selected for interview will be contacted. No phone calls please.