Communications Manager at Beem Credit Union

Beem Credit Union: Banking for every journey

Beem is redefining what it means to be a credit union. With 80 years of cooperative history and a bold vision for the future, we’ve united to create a financial partner that offers both digital ease and people-first service.

Our mission is clear: financial wellness for all. We help British Columbians achieve their goals through personalized advice, innovative technology, and genuine human connection.

As one of BC’s largest credit unions, we serve over 200,000 members across 66 branches with $18 billion in assets under administration.

If you’re passionate about making a difference and want to join a team that values collaboration, innovation, and purpose, join us on the journey.

Learn more: www.beemcreditunion.ca

What this role is all about:

As our Communications Manager, you’ll shape and execute communication strategies that support product launches, marketing campaigns, and ongoing member engagement. You’ll collaborate across a wide range of teams including, but not limited to, Product, Marketing, Member Experience, Governance, Risk and Compliance to help ensure clear, consistent, and compelling messaging is connected at every touchpoint.

This role is ideal for a creative storyteller who embraces new tools and platforms, works well with brand partners to develop big ideas, and loves a great challenge. Reporting to the AVP, Strategic Member Communications, you have strong strategic instincts, work independently, and bring a passion for making financial services easier to understand and more meaningful.

This role is open to hybrid working arrangements within British Columbia.

What you’ll do:

Strategic Content Planning and Design

• Develop and implement content strategies and message architectures that translate business priorities such as product launches, governance, risk, integration, and operational initiatives into clear, actionable, and audience-focused communications.
• Create content frameworks and workflows that enable consistency, efficiency, and scalability across teams and channels.
• Partner with cross-functional leaders (Product, Integration, Governance, Risk, Operations, Marketing, Brand) to align communication goals with business outcomes, ensuring every message strengthens member understanding and confidence.
• Maintain oversight of the communications calendar and messaging cadence to ensure timely, brand-aligned delivery across owned, earned, and paid channels.
  
  
  

Message Development and Channel Execution

• Lead the creation of strategic content plans, key messages, and supporting materials for initiatives that require strong member engagement and understanding (e.g., digital transitions, product changes, regulatory updates, and integration activities).
• Translate complex information into clear, human-centered narratives that reflect Beem’s tone of voice and values.
• Ensure messages are tailored for each channel: website, email, advisor communications, intranet, and branch signage while maintaining a consistent and unified member experience.
• Collaborate with Brand, Marketing, and Operations to ensure accessibility, inclusivity, and brand consistency across all materials.
  
  
  

Governance, Risk, and Reputation Readiness

• Partner with Risk, Governance, and Legal teams to ensure compliance and transparency in all member-facing communications.
• Develop and operationalize content playbooks for sensitive or high-impact communications (e.g., incident response, crisis management, or policy change).
• Support the Incident Response Team (IRT) in developing communication protocols, templates, and escalation workflows that enable rapid, coordinated responses.
• Anticipate and manage potential communication risks by embedding scenario planning and mitigation strategies into content workflows.
  
  
  

Integration and Product Storytelling

• Collaborate with Product and Integration teams to create launch communication strategies that educate and engage members through milestone-based storytelling (Awareness → Education → Launch → Post-Launch Support).
• Design content ecosystems that build comfort and confidence through change—such as integration activities, digital transformations, and new product experiences.
• Partner with internal communications and change management teams to align employee readiness with external member messaging.
  
  
  

Measurement and Continuous Improvement

• Define and monitor KPIs for content performance, engagement, and clarity, translating insights into actionable improvements.
• Leverage data and feedback (e.g., call drivers, digital analytics, frontline insights) to refine messages and delivery methods in real time.
• Lead debriefs and retrospectives following major initiatives or incidents to identify lessons learned and evolve future content strategies.
  
  
  

Leadership and Collaboration

• Coach and mentor team members and cross-functional contributors to strengthen organizational storytelling and communication skills.
• Foster a collaborative environment that values curiosity, agility, and continuous learning.
• Champion Beem’s “one voice” approach, ensuring clarity, empathy, and consistency across all communications that reach members.
  
  
  

What you’ll bring:

• Bachelor’s Degree in Communications, Public Relations, Marketing Communications, Journalism, Business Administration, or a related field.
• 5–7 years of progressive experience in communications, content strategy, or marketing within a complex or regulated environment (e.g., financial services, insurance, utilities, or public sector).
• Demonstrated experience developing and executing content strategies and message architectures that align with organizational goals and enhance member or customer experience.
• Proven ability to translate complex operational, technical, or regulatory information into clear, human-centered communications across multiple channels.
• Experience supporting product launches, integration or change initiatives, governance communications, and risk or incident response communications.
• Strong writing, editing, and storytelling skills, with the ability to adapt tone and format for different audiences and platforms.
• Demonstrated experience leveraging AI-powered tools and emerging technologies to accelerate content strategy development, improve workflow efficiency, and extract actionable insights that support Beem’s Business Innovation and Digital-First directives.
• Experience building or optimizing content planning tools, workflows, and governance models that drive consistency, collaboration, and agility across teams.
• Proven ability to manage multiple projects and priorities in a fast-paced, cross-functional environment.
• Experience coaching project teams, fostering collaboration, accountability, and continuous learning.
• Familiarity with performance measurement methods (e.g., engagement analytics, sentiment analysis, and call drivers) to evaluate communication impact and continuously improve outcomes.
  
  
  

Your Total Rewards

At Beem, we believe great work deserves great rewards. That’s why we’ve built a Total Rewards package that’s more than competitive—it’s designed to help you shine. From your pay to your peace of mind, we’ve got your back.

Compensation

Annual salary range: $77,400 - $90,000.

Your pay reflects the skills, experience, and unique strengths you bring. We review salaries every year.

Performance and recognition

Your success is Beem’s success. We reward great performance through recognition and, where applicable, performance bonuses tied to shared goals.

Health and wellness

We're invested in your well-being

• Extended health coverage, including mental health support.
• Dental care that keeps you smiling.
• Disability coverage for peace of mind.
  
  
  

Time away: Rest isn’t extra—it’s essential

• Take the time you need to relax, explore, or just catch up on life, with vacation and personal days.
  
  
  

Retirement and financial well-being

Your future self will thank you.

• Generous RRSP contributions.
• In-house financial advice to help you plan ahead.
• Flexible options to add your own contributions.
  
  
  

Beem member perks

Little extras that make a big difference.

• Free banking accounts.
• Special mortgage and lending rates.
• Preferred financial perks.
  
  
  

The bottom line

Your Total Rewards aren’t just a package—they’re a reflection of our values. We build together by celebrating success, own it by investing in your growth, and keep things welcoming by making sure you feel supported at work, at home, and wherever your journey takes you.

At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do!

• Build Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
• Own It: You are ready to take charge, drive change, and deliver outstanding results.
• Lead with Agility: You are a dynamic, adaptable thinker who thrives on challenge and innovation.
• Driven by Curiosity: You are eager to explore, learn, and shape the future.
  
  
  

Ready to join?

Visit us at www.beemcreditunion.ca to learn more about what it’s like to work for Beem Credit Union! We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates. All applications are reviewed by a member of our team.

Beem Credit Union serves communities across many traditional Territories and Treaty areas in British Columbia. We are grateful to live and work on this land and are committed to reconciliation, decolonization, and building strong, connected relationships.