Territory Sales Representative at East Penn Canada

When you join

East Penn Canada, you represent a leading battery solutions provider serving essential industries across Canada. Our sales team supports customers across transportation, motive power, backup power, and consumer markets, creating ongoing demand and long‑term account relationships. We support our sales professionals with strong products, meaningful partnerships, and the structure needed to drive consistent and sustainable sales success.

“What Powers You” matters . Here’s how we support our sales team:

• Competitive base pay with sales incentive plans paid bi‑weekly
• Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
• Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
• 100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
• Career growth opportunities, with many roles across our four divisions filled through internal promotions
• Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
• Employee discounts on batteries, plus access to exclusive deals on popular brands

Are you looking to take your career in Account Management and Business Development to the next level?

Do you aspire to join a high-performing Automotive sales team where your contributions truly make an impact?

If so, look no further. East Penn Canada is currently seeking a dynamic and highly driven sales professional to fill a vacancy in the North Bay area.

The Territory Sales Representative will be responsible for providing white glove account management services to a robust portfolio of East Penn Canada’s key and national accounts, as well as developing new business within their assigned territory.

Important To Note

• This position requires daily travel within the assigned territory (Northern Ontario) and regular overnight travel
• When not travelling, the incumbent will work from a home office
• This position requires use of employee's personal vehicle for business purposes (generous annual car allowance and gas card provided)

Duties & Responsibilities

• Manage a robust portfolio of key and national accounts within an assigned territory that includes all Northern Ontario (east of Thunder Bay and north of Muskoka Region: Sault Ste. Marie, Wawa, Cochrane, North Bay, Timmins, Sudbury, Parry Sound, etc.)
• Perform site visits to existing and prospective customers on a daily basis
• Provide knowledgeable consultation, including technical and functional product training, to both new and existing customers
• Resolve customer inquiries and issues in a timely fashion
• Arrange prospect meetings using a variety of sales techniques including both warm and cold calling, social media engagement, networking, etc.
• Develop detailed sales plans using data from various sources in order to nurture and grow new and existing business relationships
• Demonstrate market intelligence, business acumen, and build customer trust to close sales deals
• Participate in the management of the customer’s East Penn product inventory, and provide product mix recommendations based on customer's sales history
• Occasional drop off of new products and/or pick up of scrap batteries at customer locations
• Perform automotive battery inspections to assist customers with warranty claims
• Provide regular audits of East Penn Canada merchandising materials at customer locations to ensure product displays, POP, and signage are current and promote products effectively

Experience, Skills & Competencies

• 5+ years of outside sales, territory management, or mixed sales experience
• Automotive or industrial sales experience is considered a strong asset
• 3+ years of experience using CRM software with ability to pick up new systems with relative ease (Salesforce experience highly preferred)
• Solid planning, organizational & time management skills
• Strong track record of success in negotiations and closing of new business
• Ability to solve problems both independently and collaboratively
• Ability to communicate at a high level in English (read, write, speak) with strong presentation skills
• Proven effectiveness in working independently under minimal supervision, with a self-starting and results-driven work style
• Solid knowledge of MS Office Suite (Word, Excel, PowerPoint)
• Post-Secondary education an asset
• Valid G Class Driver’s License in good standing required

Other Considerations

• Background checks will be required of the incumbent, and may include, but are not limited to criminal record checks, employment verifications, employment credit checks, driver's abstracts and professional references
• Daily travel within the assigned territory is required - incumbent must be willing and able to spend the majority of each workday on the road
• Salespeople are required to use personal vehicles for business purposes, and will be provided with an annual car allowance and gas card as part of their offer of employment
• Applicants who are interviewed for this position will receive a notification regarding the hiring decision within 45 days of their final interview date
• Hiring Range: $60,000-70,000 expected annual base compensation plus sales incentive and car allowance (actual salary to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data)

Join a team within the battery industry that values your contributions and invests in your long-term success.

AI Usage

East Penn Canada uses artificial intelligence tools to support our recruitment process and improve the candidate experience, such as helping organize applications or highlight relevant qualifications. AI is not used to make hiring decisions. All hiring decisions are made by our recruitment team and hiring managers, who are trained to use these tools responsibly.

Application Process

Applicants must be legally eligible to work in Canada to be considered. We thank all applicants for their interest, however, only those selected for an interview will be contacted by phone, email, and for some roles, by text message.

All offers of employment are contingent upon the successful completion of thorough background checks, which may include criminal, credit, professional references, driver’s abstracts, and/or education/credentials verification.

Accessibility And Inclusion

East Penn Canada is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome applicants from all backgrounds and will provide reasonable accommodations for candidates with disabilities, upon request.