Creative Lead at Globaltize

• Job Title: Short-Form Creative Lead (Social Media)
• Work Hours: Full-Time
• Schedule/Timezone: Pacific Time (PT)
• Location: Kelowna, BC, Canada (On-Site)

About the Company

We are a fast-growing, founder-led media and education company dedicated to helping entrepreneurs and business leaders scale through world-class content, coaching, and proven business growth strategies. Operating with a high-performance mindset, our culture emphasizes deep ownership, bold creativity, innovation, and absolute excellence.

About the Role

Ready to turn world-class business insights into viral, culture-defining social media content? We are looking for a strategic, high-performing content leader to take the wheel of our short-form ecosystem and scale our audience to new heights. In this senior-level role, you will work directly alongside a high-profile founder to shape the brand's social media presence across Instagram Reels, TikTok, and YouTube Shorts. This position is built for a strategic content leader who masterfully understands social media trends, audience psychology, and platform growth. Because directing live talent is a core pillar of this role, your inspiring, collaborative presence is required on-site at our Kelowna headquarters. If you thrive in an environment with high autonomy, high expectations, and massive real-world impact, this is your next big move.

Responsibilities

• Social Media Strategy & Growth: Own and lead the short-form content strategy across Instagram Reels, TikTok, YouTube Shorts, and emerging platforms to maximize reach, engagement, shares, saves, and follower growth.
• Content Capture & Production: Plan and direct short-form content during in-person filming sessions with the founder, identifying real-time opportunities and crafting compelling hooks and storytelling structures.
• Trend Innovation: Monitor platform trends, cultural conversations, and algorithm changes to quickly capitalize on viral opportunities while maintaining brand alignment.
• Analytics & Optimization: Track and analyze key metrics (watch time, retention, engagement) to continuously refine the strategy and evolve our short-form content playbook.
• Cross-Functional Collaboration: Partner closely with the Head of Long-Form Content to repurpose long-form assets and collaborate with marketing and production teams to build scalable content systems.

Qualifications

• Experience: 5+ years of experience in social media, content strategy, digital media, or a related field.
• Proven Track Record: Demonstrated success growing social media audiences specifically through platform-native short-form content (Instagram/TikTok).
• Technical & Direction Skills: Hands-on proficiency with short-form editing tools (e.g., Adobe Premiere Pro) and experience directing on-camera talent in fast-paced live environments.
• Strategic Instincts: Deep understanding of audience psychology, trend identification, hook creation, and social media analytics tools.
• Execution & Communication: Ability to operate independently with minimal supervision, strong project management skills, and professional-level English communication.
• Location: Ability and willingness to work on-site full-time in Kelowna, British Columbia (or relocate to the area).

Required Skills

• Personal experience building and growing your own social media audience or personal brand.
• Experience managing content strategies across multiple major platforms simultaneously.
• Background in entrepreneurship, SaaS, business education, coaching, or creator-focused industries.
• Knowledge of paid social advertising and organic-to-paid content amplification strategies.
• Experience leading content teams, freelancers, or creative contractors.