Media Buyer - 1 FT at Saskatchewan Indian Gaming Authority

Reporting to the Manager of Digital Marketing, this position is responsible for overseeing all traditional advertising efforts for SIGA Casinos, ensuring strategic and consistent media placements across billboards, print, television, radio, and signage. This role will enhance brand visibility and drive traffic to SIGA casinos by managing media relations and negotiating optimal media buys, aligning with SIGA’s marketing strategy and budget. Additionally, the Media Buyer will analyze campaign performance, make data-driven adjustments, and ensure the most effective use of resources to achieve maximum return on investment (ROI), ensuring the right message reaches the target audience at the right time.

Managing and executing traditional advertising campaigns across platforms. Building and maintaining strong relationships with media vendors and partners to ensure efficient media buying processes. Tracking and monitoring the performance of traditional advertising campaigns. Managing the traditional advertising budget, ensuring that all campaigns are executed within the allocated funds while optimizing spending to achieve maximum impact. Collaborating with marketing teams to ensure that traditional advertising efforts are aligned with broader marketing strategies. Participating in other projects and activities as required, in support of SIGA’s priorities.

Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing, Advertising, Communications or a related field. Media Buying Certification is considered an asset. Minimum 2 years’ experience in Marketing and/or Media Buying. Proficiency in reporting analytics and campaign performance tracking tools.

Why SIGA?

SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.

For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.

Work Eligibility?

To be employed with SIGA, you must meet the following criteria:

• At least 19 years of age
• Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
• You must be legally entitled to work in Canada

Additional Information

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at [email protected]

Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.

Apply today!

Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.