Growth Lead at AlchemistOne

About AlchemistOne

AlchemistOne is building technology that helps people create lasting change in their lives.

After launching our mobile app in 2025, we gained valuable insights into how people engage with recovery, behaviour change, and personal growth programs. We are now entering the next stage of the company's evolution: transitioning from a self-serve mobile app into a structured, facilitator-led 90-day virtual program built specifically for behavioural addiction — with an initial and exclusive focus on problem gambling.

This is a pivotal moment for the company. We are looking for a senior Growth Lead who can help define how we position the product, identify and reach our ideal customers, and lead the execution of growth initiatives that bring the next version of AlchemistOne to market.

The Opportunity

This is not a traditional marketing role.

You'll own how AlchemistOne shows up in the market - and the market is nearly empty. Almost nobody is buying search in this category, clinical providers can't speak the way we can, and the playbook doesn't exist yet. You'd be the one to write it.

The ideal candidate combines strategic thinking with a willingness to roll up their sleeves and execute. One day you may be refining customer personas and pricing strategy; the next you may be launching ad campaigns, updating website copy, reviewing analytics, or developing partnership opportunities.

What You'll Do: Paid Search - The Core Mandate

• Build AlchemistOne's Google Search program from zero: keyword strategy, ad copy, landing-page congruence, bid and budget management.
• Own blended customer acquisition cost against a defined target, measured on qualified applications - not clicks.
• Operate with discipline inside a sensitive advertising category, where ad-policy compliance is a hard constraint and account standing is an asset to protect.
• Design and run structured experiments across geographies, match types, and ad variants - and report clearly on what the auction is teaching us.

Positioning & Go-To-Market Strategy

• Lead the go-to-market strategy for the launch of AlchemistOne's web-based recovery platform.
• Help define and refine our ideal customer profile, target audience segments, and customer journey.
• Develop positioning and messaging that clearly differentiates AlchemistOne within the recovery, wellness, and behaviour change landscape.
• Identify market opportunities, customer insights, and growth levers that can accelerate adoption.

Growth & Customer Acquisition

• Develop and execute customer acquisition strategies across digital and community-based channels.
• Identify, test, and optimize growth opportunities across paid, earned, and owned media.
• Manage campaigns across Google Search first; Meta and other platforms as the funnel proves out.
• Explore strategic partnerships, referral opportunities, influencer relationships, and community engagement initiatives.
• Establish scalable processes for lead generation, nurturing, and conversion.

Brand, Content & Digital Presence

• Lead the evolution of the AlchemistOne brand during our repositioning.
• Work closely with content creators and founders to ensure consistency in messaging and customer experience.
• Oversee website updates, landing page development, conversion optimization, and digital storytelling.
• Develop campaign concepts, launch plans, and content strategies that create awareness and engagement.

Social Media & Community Growth

• Own and execute social media strategy across relevant channels.
• Create and manage organic and paid social campaigns.
• Build awareness, credibility, and engagement within recovery, wellness, mental health, and personal growth communities.
• Support the founder's thought leadership and audience development initiatives.

Analytics & Optimization

• Own blended customer acquisition cost against a defined target — measured on qualified applications rather than clicks — alongside the wider growth metrics and KPIs.
• Analyze campaign performance, customer behaviour, and conversion data.
• Make recommendations based on insights and continuously optimize marketing effectiveness.
• Develop reporting and dashboards that help guide strategic decisions.

What We're Looking For

Required Experience

• 5+ years of experience in growth marketing, go-to-market strategy, demand generation, brand building, or a related field.
• Demonstrated success growing an audience, community, product, service, or brand.
• Experience owning both strategy and execution.
• Strong understanding of digital marketing, customer acquisition, and conversion optimization.
• Experience managing and optimizing paid advertising campaigns.
• Hands-on Google Ads experience with meaningful monthly budgets, measured on cost per qualified lead — comfortable owning keyword strategy, ad copy, and bidding end to end.
• Ability to work independently and make decisions in an evolving startup environment.

You'll Stand Out If You Have

• Experience in addiction recovery, mental health, healthcare, wellness, coaching, or behaviour change.
• Experience marketing in a regulated or sensitive category (health, addiction, finance) where ad policy shapes what you can say and how you can say it.
• Experience launching or repositioning a product or service.
• Experience building a personal brand, online community, audience, or movement.
• Strong understanding of customer psychology, behaviour change, and consumer decision-making.
• Experience working in an early-stage startup environment.

Who You Are

• Entrepreneurial and highly self-directed.
• Comfortable with ambiguity and building from scratch.
• Strategic thinker who enjoys execution.
• Creative, curious, and willing to experiment.
• Strong communicator and storyteller.
• Data-informed and results-oriented.
• Passionate about helping people create meaningful change in their lives.

Location

We strongly prefer candidates based in Regina or Saskatoon to support regular in-person collaboration. However, exceptional candidates located elsewhere in Canada will be considered if they have a demonstrated track record of successfully leading and collaborating within remote teams. Regular travel to Regina for planning sessions, team meetings, and key company initiatives will be expected.

Compensation

• Full-time, salaried position.
• $120-130K
• Equity participation
• Performance-based objectives and growth milestones

Why Join AlchemistOne?

This is an opportunity to help shape the future of a company tackling one of the most challenging and meaningful problems people face. You will have significant influence on the direction of the business, the product, and the strategy while working directly alongside the founders during a critical stage of growth.