Marketing & GTM Specialist, Apparels and Protective Gears at BRP

The Marketing and Go-To-Market Specialist is responsible for creating and managing various marketing initiatives, ranging from product launches to go-to-market execution. You will work with several teams at BRP to orchestrate the marketing of apparel and helmets. Your role is at the heart of discussions regarding the strategies to be implemented for the promotion of our various collections. You will coordinate product launches for wholesale and retail, including strategy and content development, go-to-market planning, and dealer sales activations. As such, you will serve as the link between the Apparel team and internal BRP teams (sales, vehicle marketing, e-commerce, and others) as well as external partners (dealers and customers), influencing product offerings with your market knowledge.

You'll Have The Opportunity To

• Plan and create a content production schedule, collaborating closely with vehicle marketing teams, production agencies, the sales force, and other stakeholder teams.
• Plan and orchestrate annual launches of clothing collections for the international dealer network and general public, covering everything from dealer purchasing communications to organizing the launch room.
• Support all stakeholders during launches by distributing samples, in accordance with the marketing content initiative plan. In collaboration with the sample warehouse manager, coordinate sample orders with the requesters.
• Work in partnership with key stakeholders and the product development team to gauge the market and trends and identify opportunities. This will help define the direction for each product line collection and the marketing scenarios to be used.
• Analyze the recognition and differentiation of products in-store, including the silent salesperson strategy, ranging from product labels to informational panels, and coordinating their implementation.
• In collaboration with regional sales teams, equip field sales agents with the necessary product knowledge tools and samples to optimize both wholesale and retail orders.
• Support the ambassador team with their clothing needs and provide them with product information to ensure they have a clear understanding of the equipment they are using.

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALIFICATIONS:

• 3 to 5 years of experience in marketing, sales, or clothing.
• A bachelor's degree in marketing.
• Strong multitasking and prioritization skills for effective planning.
• An excellent team player and collaborator on joint projects.
• Creative thinking and openness to adapt to all types of products or assignments.
• Optimistic, adaptable, and resourceful, always finding solutions.
• Excellent communication skills and understanding of mandates to extract and convey the right information.
• Proficiency in French and English (essential for collaborating with international colleagues).
• Extensive skills in Microsoft Excel and PowerPoint.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.