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Marketing Communications Manager - Mississauga, ON #357574

Company: Microsoft Corporation

Date: 01/16/2020

City: Mississauga, ON

Integrated Marketing Manager, Modern Workplace

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

We are looking for a seasoned modern marketing professional to join the Central Marketing Organization (CMO) in the Integrated Marketing Manager, Modern Workplace role.

The Canadian Central Marketing Organization’s (CMO) leads integrated marketing excellence in strategy, planning and execution across commercial Solution Areas, consumer business, segments including SMB and Partner, and Marketing engines to drive business outcomes for the Canadian market. The CMO focuses on acquiring new customers, driving usage and consumption of Microsoft Cloud services, and delivering fans and advocates across segments and channels. CMO partners with Corporate HQ to ensure connected customer experience in alignment with global strategies and business needs. The Integrated Marketing Manager role is part of the CMO organization and the commercial marketing group within the team. In everything we do, CMO models our Microsoft leadership values, and nurtures a diverse and inclusive team.

The Integrated Marketing Manager (IMM) role will drive the development and execution of the Integrated Marketing Plan for the Modern Workplace portfolio by implementing Global Marketing principles and augmenting global strategy and go-to-market, including Global Demand Centers (GDCs) and Global Engagement Programs (GEPs) that shape audience perceptions and drive new lead generation, nurture and consumption.

The Integrated Marketing Manager role requires an understanding of the sales organization’s priorities and key focus areas as well as a professional passion for modern marketing techniques and principles. You are a strong performance marketer who understands the complex nature of buying decisions in B2B environments and has insights into key personas of the target audience. As part of the CMO team, the Integrated Marketing Manager embraces the company’s Marketing principles, is a local Microsoft Brand Steward, and drives ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.

With depth of knowledge on your product/solution area, you will develop the Integrated Marketing plan that supports the growth, usage, and consumption revenue objectives for your Solution Area, and ensure positioning and messaging for your Solution Area that it is clear, distinctive, & differentiated to the audience – Developer, IT Pro, BDM, & End User.


IMM Responsibilities Include:

Marketing Strategy and Planning

  • Participating in development of overall annual marketing plan that details specific programs and campaign activities designed to achieve agreed upon business objectives at a national scale.

  • Provide recommendations to Team Manager and CMO on budget setting for fiscal year planning

  • Initiate new activities and programs that will benefit the business.

Stakeholders Management

  • Collaboration and integration of work with other teams/ stakeholders

  • Work with business/segment groups, including day to day contact, regular status meetings, and regular program & campaign communications/updates

  • Engagement with IMM peers to identify and implement integration opportunities

  • Development of relationships with global subsidiary peers to leverage IMM best practices and campaign activities as appropriate from other subs, as well as drive global integration

Project and Marketing Operations Management

  • Drive the Modern Workplace integrated marketing plan and marketing campaign calendar to connect content and cadence of the business, inclusive of setting up and development of always on social marketing, digital marketing, webinars, events, partnerships with key strategic associations, and more.

  • Review of content and bill of materials included in the appropriate Marketing Automation engagement programs that are built globally.

  • Submission or overseeing the submission of marketing support tickets in different systems connected to Campaign Desk, Email Marketing, Web, Marketing Automation.

  • Budget forecasting, management, and reconciliation

  • Assigning work to contractors, overseeing the quality and the output of the deliverables, and approval of contractor hours.

  • Development, management, monitoring, and optimizing against framework within program activities

  • Status reporting, developing and monitoring work-back schedule (critical path), and coordinating agency, external and internal teams to deliver program/campaigns

  • Campaign set up in various marketing systems and tools, and leading cross-functional teams to deliver against specific accountabilities

  • Management of project related marketing budget and scope of work with agency, monitoring campaign spend, invoicing, and accruals against forecast

  • Review on-going program and/or campaign results and participating in analysis of performance and development of recommendations for optimization and future enhancements, post analysis

Agency Management:

  • While core agency management is co-shared responsibility within CMO, when working on campaigns, expectation is to engage at Account Lead level to ensure appropriate resources, staffing, and budget maintenance

  • Own activity specific spend and perform regular budget scrubs to ensure accuracy and efficiencies

Monitoring of Primary KPIs

  • Overseeing primary KPIs performance and monitor trends (Marketing Engagement Index – MEI; new contacts; new locally driven marketing leads)

  • Actively manage marketing impact and report back to the business via different formats (monthly roundtable, review of marketing meeting with Global team, etc).


Ideal Candidate Will Have:

  • A minimum of 5+ years of related experience working in marketing, in larger, corporate organizations. Strong B2B commercial marketing at scale experience ideal

  • Mindset: Grit and Resilience, Able to deal with ambiguity, Self-driver, Lifelong learner, Awareness for diverse and inclusive culture contribution.

  • Connected sales and marketing experience. Strong understanding of sales priorities and motivations and ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success. Strong leadership presence and experience working with Sales leadership a must.

  • Must be inspired by execution, particularly digital marketing, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement. Innate ability to navigate through a complex matrix organization and lead process changes. Marketing Shared services experience a plus.

  • Strong executive maturity, presence, and track record of marketing impact and influence. Exceptional oral and written communications skills; proven cross-group collaboration and enduring partnerships. Strong analytical capabilities.

  • Core role competencies: Adaptability, Customer Focus, Collaboration, Drive for Results, Judgment and Influencing for impact.

  • Professional Competencies: Insights and Analysis, Modern Storytelling, Digital and Social Expertise, Marketing Automation, Customer Insights, Business and Marketing Strategy.

  • Ability to package results and reporting to show impact to business, as well as formulate recommendations

  • Strong project management skills and prior experience developing and managing integrated marketing plans from planning through to execution of tactics

  • Ability to work cross-functionally in a matrix organization, embrace ambiguity while consistently driving results across external and internal stakeholders via collaboration

  • Ability to evaluate marketing capabilities of agencies and manage them to obtain optimal results

  • Bachelor’s degree required.

  • Bilingual (English/French) is an asset.

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