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UX Analyst / Analyste expérience utilisateur - Montreal, QC #381722

Company: Exfo Ingenierie Electro

Date: 07/04/2020

City: Montreal, QC

Employment type: Full-time

Job title: UX Analyst / Analyste expérience utilisateur


Division/function: Marketing (DF0006)


Business unit / department: Digital Marketing & Customer Experience (BU0090)


Country: Canada


State: QC


City(ies): Montreal


EXFO develops smarter network test, monitoring and analytics solutions for the world's leading telecommunications service providers, network equipment manufacturers and webscale companies—and we love what we do! With nearly 1,900 employees in more than 25 countries, EXFO is no. 1 worldwide in fiber optic test solutions and has the largest active assurance deployment. Our broad portfolio of intelligent hardware and software solutions enable our customer's network transformations related to fiber, 5G, virtualization and big data analytics. We're always looking for top talent to help us lead the way in a thriving industry with boundless opportunities.


Responsibilities



  • Develop analytic strategies (behavior tracking, heatmaps, user recording, conversion funnels, etc.) for web and mobile applications
  • Support R&D teams in implementing analytics strategies in applications
  • Analyse user behaviors and produce:
  • analytics and user insights reports
  • marketing insights


  • Track and share main KPIs around UX/DCX performance
  • Share insights with Marketing, BUs, R&D to improve best CX practices and influence product development
  • Interact with product managers, BUs to identify and create user personas
  • Identify, create, launch and analyse users/customers qualitative analyses
  • Work closely with the UX Designer to improve prototypes, UX practices and our Design System
  • Be the main point of contact for our main SASS (Software As A Service) to harmonize the customer experience, ensure proper KPI analysis, influence upcoming features, reach the marketing objectives, etc.
  • Deploy and maintain a design thinking methodology for web based/mobile products
  • Help BU/IT to redesign/refresh the customer experience on all digital customer touchpoint (ex.: RMAs, Partners website)
  • Map and improve the complete customer journey

Skills



  • Behavioral data analysis
  • User research methods
  • Data mining techniques
  • Statistical analysis and inference
  • Consumer satisfaction analysis
  • Design psychology (user attention, cognition and emotion theories/principles)
  • Ideation methods

Profile



  • Min. 5 years experience in consumer/user research, web analytics and UX
  • Bac. Ecom / Marketing / BBA or similar experience
  • Proficient in english and french

EXFO is an equal opportunity employer.


Thanks for your interest in EXFO.


If you have questions, please write us at careers@EXFO.com


We look forward to hearing from you soon.




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