Product Marketing Manager

• This role can be done remotely from anywhere in Canada or the United States **
  
  

We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, clearly articulating the value of our suite of products and translating the needs of customers and sellers across marketing, sales enablement, and product. You will own a wide variety of initiatives that support pipeline generation, sales acceleration and customer retention.

Who We Are

At Traction Complete, we empower our customers with great technology. Built on the Salesforce platform, we enable some of the world's largest companies, like Zoom, to deliver exceptional services and achieve their missions. At our core, we are driven by a strong desire to support and uplift our clients.

Traction Complete has been honored as one of Forbes' Top Startups and a Great Place to Work. We take immense pride in our product development, outstanding customer service, and the strong relationships we build with our partners and clients.

Community is at the heart of everything we do. We’re seeking individuals who are eager to join a dynamic team of engaged professionals who view business as more than just a means to generate revenue. We’re passionate about making a positive impact on our customers' lives through innovative solutions and genuine care.

As part of our Traction team, you'll experience a strong sense of camaraderie. We support one another through challenges, celebrate each other's successes, and grow together in an environment where collaboration and shared achievements drive our collective success.

If you're looking for a workplace where your contributions are genuinely valued and your growth is supported by a team that truly cheers you on, you've landed on the right page.

Skills

Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds. Typically, we find that people are successful in this role when they have:

• Bachelor's degree (Business or Computer Science preferred), MBA an asset but not required
• 3+ years in the Salesforce ecosystem or equivalent industry experience
• 4+ year Product Marketing Experience in Saas
• Strong ability to connect with customers and communicate their business needs to product requirements
• Strong ability to manage expectations in an evolving environment
• An understanding of SAAS company growth and experience with product development & planning processes
• Excellent oral and written communication that help communicate our vision and value properly both internally and externally
• Confidently deliver presentations to audiences of all sizes
• Ability to confidently pick up and lead new projects even in the face of ambiguity
• Strong relationship-building and interpersonal skills
• Previous experience with Client/Account management and product management for a SAAS company
• Demonstrable knowledge of project management principles, tools and techniques is an asset
  
  

What You Will Be Doing

• Lead and manage the end-to-end process for product launches including; project management, milestones, and deliverables and be a partner to the Product and Sales team, with a focus on getting results
• Develop the suite narrative and individual product messaging and positioning that sets us apart from competitors and demonstrates an understanding of our customers’ needs
• Provide market intelligence including TAM and market share, revenue opportunity, competitive intelligence, customer segmentation, industry, and analyst knowledge, SWOT
• Uncover and develop customer segments across our product(ie. quantified customer profiles) to inform decisions and improve LTV
• Turn internal product marketing documentation into relevant sales and marketing collateral, tools and documents to drive GTM enablement
• Consistently iterate and revise our value propositions that are framed appropriately and resonate with the market and customer segments; uncover product-market fit
• Run win/loss interviews and identify success stories for our customer story library and areas of improvement for our product and process.
• Host and collaborate on content topics for our live demo series with the goal of educating and informing new buyers and existing customers
• Report regularly on initiatives, milestones, and impact related to your insights (ie. MAU, product adoption by channel, usage of sales assets, etc)
  
  

Compensation

Our market data is refreshed on an annual basis to reflect the most current market conditions. The salary band for this role is $90,000 - $105K

Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.

If you’re interested, so are we! Send your resume our way, and we’ll reach out to you if we are interested in moving forward.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Please note, employment is contingent on successful completion of background and reference checks