Email Marketing & CRM Lead

At Valtech, we imagine and create the world of tomorrow!

We’re looking for an Email Marketing & CRM Lead with proven experience in strategizing, planning and implementing email marketing and lead nurturing campaigns as well as implementing CRM and Marketing Automation platform best practices. This person will be responsible for email marketing campaign strategy & execution, lead nurturing campaign strategy & execution (workflows, triggers, email cadence, content requirements, etc.), CRM lead form criteria and strategy, progressive profiling strategy and implementation, in addition to general CRM onboarding & setup for our clients. Experience with multiple CRMs preferred, mainly Salesforce, Klaviyo, and Hubspot. Candidates should have 5+ years of industry experience, a track record of small-and-large wins.

Before we continue to dive into the requirements for the role let’s talk about Why you should join Valtech?

Flexibility: We trust in the expertise, skills, and actions of our colleagues. That’s why we provide a flexible work schedule that supports work/life balance.

Career Advancement: We offer a career, not just a job. We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment.

Learning and Development: We foster a culture that encourages and promotes professional growth and development, with continuous learning through our in house LMS (Ask us about the Academy)

The perks :  

• Flexible PTO Policy!
• Valtech is lucky to collaborate with amazing organizations (local to global). If you want to learn and grow as an eCommerce specialist, this is the place for you.
• Flexible schedule, with a 37.5 hour work week.
• The possibility to work remotely and $500 to outfit your home office when you first start.
• The possibility to work from wherever you want (subject to approval).
• Life, medical and dental insurance with 24/7 access to counseling and telemedicine & an employee assistance program (EAP).
• A community of supportive people (from your day-to-day colleagues to the company owners).
• Offices all across the globe including in Montreal and in Sainte-Thérèse, on the northshore of Montreal.
• A strong corporate culture where the values Share, Dare and Care are a part of the company’s DNA.
  
  

Back to the role:

What you will do:

This person will own email marketing, lead nurturing and CRM onboarding for the agency and its clients. They will work within a cross-disciplinary team to strategize, architect and execute email marketing and lead nurturing campaigns that align with the overall digital strategy for our clients. This typically includes Paid Search, Social Media, Organic Search and other digital tactics focused on driving website traffic and collecting visitor data. This role will be responsible for the measurable KPIs of email marketing and lead nurturing such as deliverability, open rates, click rates, unsubscribe rates and ROI. They will also be responsible for the overall quality of work and ensuring that we follow email best practices, working alongside designers and developers to create thoughtful and strategic email templates. Additionally, this person will be responsible for overseeing our clients’ form criteria strategies to ensure high conversion rates, progressive profiling strategies to ensure effective data gathering and the setup and implementation of these components within the CRM.

Requirements

• Experience working within multiple CRM and email marketing platforms
• Experience with CRM setup & integration (Salesforce, Klaviyo and/or Hubspot preferred)
• Deep understanding of Inbound Methodology, with a focus on buyer personas and customer journeys
• Deep knowledge of analytics platforms with Google Analytics Certification preferrred
• Up-to-date knowledge of current email marketing trends and best practices
• Solid understanding of marketing automation, lead generation, and lead nurturing
• Ability to develop marketing solutions that emerge from a strategic foundation
• Team player (those great personality types that people love to work with)
• Bonus points for understanding of CRM and CDP integrations
  
  

What you should have:

• Ability to think creatively
• Ability to bring innovative solutions to the table
• Ability & desire to work collaboratively within a team environment
• Genuinely nice and kind personality
• Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
• Hard-working & self-motivated mindset
• Ability to juggle multiple projects
• Ability to quickly resolve issues as they arise
• Up-to-date knowledge of current trends
• Meticulous attention to details and overall product quality
  
  

Here’s a Little About Us

Valtech is a global digital agency that focuses on business transformation for our clients. Founded in 1993, Valtech has established itself as one of the largest independent global agency groups with more than 6,000 exceptional individuals operating out of 55+ offices in 23 countries. We work with some of the world’s best-known brands from travel to retail, connected experiences to automotive and we’re now ready to bring on even more talented colleagues to join us.

We believe diversity is essential to creating the best digital products & experiences. Valtech is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. We're proud to be an equal opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, veteran status or any other legally protected status.

Valtech is committed to providing reasonable accommodations for candidates who require them (such as those with limitations, caring responsibilities or anything else they may need accommodations for) in our recruiting process. If you need any assistance or accommodations, please let us know.