Content Editor

Job Title: Content Editor

Department:

Looking to unbox your full potential? Find YOUR Fit at the ALDO GROUP.

Join the ALDO Group and thrive in a culture of continuous learning and impactful social responsibility! We offer exceptional training programs and are committed to ethical practices and sustainability. Find YOUR Fit while making a positive difference - apply now!

FIND YOUR FIT

• Recognition programs to showcase your talent!
• Tools to support and help them to reach their Career Goals.  (Training Offers, Scholarship Programs, LinkedIn Learning and more).
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Summer Fridays (because Summer is for fun)
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Subsidized cafeteria & daycare
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and possibility to work from home
• Sick days
• Attractive total compensation!
  
  

YOUR ROLE

Reporting to the Senior Manager Ecommerce & Digital Marketing, the Content Editor will be tasked with delivering on-brand and performance-driven copy across all channels. This individual will focus on high level brand message, along with cross-functional execution per channel, collaborating with multiple teams including Digital Marketing, Online Merchandising, Paid Media, Brand Development, and Brand Commercialization. The ideal candidate also has good knowledge regarding SEO optimization & stays on top of the latest fashion trends and pop culture lingo (knowledge of current trends and buzzwords is an appreciated skill).

Develop content for Call It Spring Newsletters and E-Commerce site

• Work alongside the Email Marketing team to develop engaging and traffic-driving email copy that is clear, concise, and impactful
• Work alongside the Digital Marketing team to deliver engaging SEO-optimized copy for the eCommerce site keeping key product categories, trends, brand initiatives and tone of voice top of mind
• Develop high-performance promotional copy for both web and emails
• Work alongside the Online Merchandising team to ensure product attributes, product descriptions and seasonal callouts are clearly identified within key content pages, product listing pages and product detail pages throughout the website
• Staying abreast of Google Trends and SEO results to drive copy changes as required
• Work alongside the in-house translation team to create French copy that is on brand, clear and in-line with English iterations
• Create a bank of compelling email and web copy to allow for easy future execution and quick turnaround for last-minute emails or promotion launches
• Support the Wholesale team with robust product descriptions & attributes adhering to partner guidelines
  
  

Develop copy for Call It Spring Media initiatives

• Work with the Media team to understand the objective of the different tactics to ensure copy reflects the goal of the ads
• Deliver optimized copy for Facebook and Instagram ads, as well as other Paid Media placements
  
  

Develop copy for Call It Spring Brand Activations

• Develop strong taglines for both seasonal campaigns and edits and develop a clear and optimized 360 copy execution plan for all channels (eComm, Email, Paid Media, Brick and Mortar and Social Media)
  
  

Develop copy for all Call It Spring In-store Marketing

• Develop tagline & copy for brand activations specific to Brand Commercialization needs
• Develop product taglines & copy for product activations specific to Brand Commercialization needs
• Develop omnichannel promotional messaging
  

DO YOU HAVE THE PROFILE WE'RE LOOKING FOR?

• University degree in English or a related field required
• Strong copywriting skills in English & ideally French as well (We’re talking flawless writing and quick wit)
• Ability to work effectively in a highly dynamic environment, under tight deadlines
• Self-sufficient and capable of managing projects independently
• Strong organizational skills and super keen attention to detail
• The ability to read, speak, write and understand the French written word, an asset
• Creative writing experience; knowledge of retail fashion industry trends and buzzwords, an asset
• A strong understanding of SEO concepts and best practises, an asset
  
  

WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING

The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.#FindYourFit

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Reporting to the Senior Manager Ecommerce & Digital Marketing, the Content Editor will be tasked with delivering on-brand and performance-driven copy across all channels. This individual will focus on high level brand message, along with cross-functional execution per channel, collaborating with multiple teams including Digital Marketing, Online Merchandising, Paid Media, Brand Development, and Brand Commercialization. The ideal candidate also has good knowledge regarding SEO optimization & stays on top of the latest fashion trends and pop culture lingo (knowledge of current trends and buzzwords is an appreciated skill).

Develop content for Call It Spring Newsletters and E-Commerce site

• Work alongside the Email Marketing team to develop engaging and traffic-driving email copy that is clear, concise, and impactful
• Work alongside the Digital Marketing team to deliver engaging SEO-optimized copy for the eCommerce site keeping key product categories, trends, brand initiatives and tone of voice top of mind
• Develop high-performance promotional copy for both web and emails
• Work alongside the Online Merchandising team to ensure product attributes, product descriptions and seasonal callouts are clearly identified within key content pages, product listing pages and product detail pages throughout the website
• Staying abreast of Google Trends and SEO results to drive copy changes as required
• Work alongside the in-house translation team to create French copy that is on brand, clear and in-line with English iterations
• Create a bank of compelling email and web copy to allow for easy future execution and quick turnaround for last-minute emails or promotion launches
• Support the Wholesale team with robust product descriptions & attributes adhering to partner guidelines
  
  

Develop copy for Call It Spring Media initiatives

• Work with the Media team to understand the objective of the different tactics to ensure copy reflects the goal of the ads
• Deliver optimized copy for Facebook and Instagram ads, as well as other Paid Media placements
  
  

Develop copy for Call It Spring Brand Activations

• Develop strong taglines for both seasonal campaigns and edits and develop a clear and optimized 360 copy execution plan for all channels (eComm, Email, Paid Media, Brick and Mortar and Social Media)
  
  

Develop copy for all Call It Spring In-store Marketing

• Develop tagline & copy for brand activations specific to Brand Commercialization needs
• Develop product taglines & copy for product activations specific to Brand Commercialization needs
• Develop omnichannel promotional messaging
  

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• University degree in English or a related field required
• Strong copywriting skills in English & ideally French as well (We’re talking flawless writing and quick wit)
• Ability to work effectively in a highly dynamic environment, under tight deadlines
• Self-sufficient and capable of managing projects independently
• Strong organizational skills and super keen attention to detail
• The ability to read, speak, write and understand the French written word, an asset
• Creative writing experience; knowledge of retail fashion industry trends and buzzwords, an asset
• A strong understanding of SEO concepts and best practises, an asset