24072 - Marketing Specialist (Term - Approx. 14 Months)

Reporting to the Marketing Manager, the Marketing Specialist is responsible for developing and executing marketing initiatives that are designed to engage, educate, and inspire shoppers; enhance NSLC's reputation in the marketplace; and contribute to delivering on the NSLC's strategic goals and annual objectives. The Marketing Specialist provides subject matter expertise related to marketing and works collaboratively as a key member of the NSLC's Insights & Customer Engagement Team to bring plans to life with internal and external partners.

As a qualified candidate you will have:

• An undergraduate degree or diploma with a emphasis in Business, Marketing, Communications or related fields
• Minimum 2-3 years' experience in a Sales, Marketing, or Communications role

As an ideal candidate you will have:

• Experience working in a fast-moving consumer packaged goods industry with retail or service experience preferred
• Experience working with or in an advertising agency, in a project management capacity is considered an asset

An equivalent combination of education and experience may be considered.

Essential Responsibilities

• Implement and support execution of marketing plans, from creative brief to program execution, budget reconciliation, and measurement, within an established set of objectives
• Analyze marketing program results and develop insights that drive informed decisions and recommendations for the NSLC and our partners
• Monitor, track, and report on program performance, staying up to date with industry and marketing trends and best practices to recommend solutions back to the business
• Work cross-functionally with key members of the Marketing, Promotions, Category, Communications, Creative Services, and Store Operations Teams to ensure an integrated approach to all Shopper Marketing efforts, both in-store and online
• Liaise with advertising agencies, suppliers, and other internal and external stakeholders in support of NSLC Shopper Marketing initiatives as a subject matter expert
• Facilitate Shopper Marketing communication to in-store teams, utilizing a collaborative approach to share our programs with key stakeholders and ensure we execute with excellence
• Working with the Marketing Manager, provide support across NSLC Shopper Marketing initiatives and make recommendations in support of departmental and company business goals
• Work cross -functionally and with internal partners and suppliers to ideate, create, and manage the approvals of in-store displays and signage
• Responsible for production and distribution of promotional period materials and signage in collaboration with the Promotions Team and NSLC print partner
• Support day-to-day marketing, wayfinding, and other in-store experience elements
• Support the Marketing Manager in the execution of loyalty (AIR MILES) marketing programs and activities in-store
• Lead and support key shopper marketing projects as required.

Secondary Responsibilities

• Visit (NSLC and non-NSLC) retail locations a minimum of 9 times a year, with Marketing Manager, to observe and assess the shopping environment, identifying opportunities for improvement
• Assist in the development and achievement of annual business unit plans, objectives, and budget; achieve individual objectives as assigned
• Proactively identify opportunities, initiating and implementing new ideas to improve our current systems and procedures within marketing
• Demonstrate commitment to the NSLC's service standards and our values
• Demonstrate commitment to workplace health and safety
• Some travel and weekend work may be required with this role
• Perform other related duties as assigned

If you are interested in being considered for this term opportunity, please apply online no later than 11:59 pm on October 29, 2024.