Marketing/Digital Business Analyst

Marketing/Digital Business Analyst Intro

The Marketing/Digital Business Analyst will be responsible for analyzing and documenting business requirements related to the organization's donor motivation tracking system. This role involves working closely with the project manager and business stakeholders to understand current processes, identify opportunities for improvement, and define new requirements that align with the organization's fundraising and engagement system. The analyst will serve as the subject matter expert on campaign, appeal, and package management, providing recommendations on optimal data models and reporting capabilities.


Marketing/Digital Business Analyst Job Details

• Conduct interviews and workshops with business users to understand current donor motivation tracking processes and pain points.
• Analyze existing motivation code usage and map to the new fundraising/engagement system data model.
• Document business requirements for transitioning to the new system, including campaign, appeal, and package definitions.
• Validate requirements with stakeholders and ensure alignment with organizational goals.
• Provide guidance on optimal data structures and reporting capabilities to support donor motivation analysis.
• Collaborate with the project manager to manage the transition plan and ensure successful implementation.
• Train business users on new processes and provide ongoing support.
  
  
  

Marketing/Digital Business Analyst Mandatory Skills

• 3-5 years of experience as a business analyst, preferably in a marketing or digital role.
• Strong understanding of campaign management, donor engagement, and fundraising best practices.
• Familiarity with data modeling, reporting, and analytics tools (e.g., Power BI, Tableau).
• Excellent communication and stakeholder management skills.
• Experience working in the non-profit or charitable sector is preferred.
  
  
  

Marketing/Digital Business Analyst Desired Skills

• Accessible
• Teamwork
• Problem-Solving
• Communication
  
  
  

Marketing/Digital Business Analyst Start Date

To be determined upon hiring.


Marketing/Digital Business Analyst Location

This position is remote, with the organization based in Mississauga, Ontario, Canada.