Manager, Public Relations & media

LOOKING FOR A MANAGER, PUBLIC RELATIONS & MEDIA

Are you passionate about developing and maintaining relationships with media and press, influencers, key stakeholders and the public ? Are you a public relations and communications enthusiast, able to transform ideas into powerful messages, articles, speeches and narratives that resonate with diverse audiences? If so, this opportunity is for you!

About The Opportunity

Workland presents a unique career opportunity within a large public organization serving Ontario's French-speaking community. The organization, renowned for the expertise of its specialists and the excellence of the services it offers its members, is currently looking to recruit an experienced Manager, Public Relations & Media to join the marketing team.

WHY SHOULD THIS OPPORTUNITY INTEREST YOU?

• Work for a leader advocating for the rights of francophone employees in Ontario.
• Work closely with passionate and committed professionals in a dynamic environment.
• Be part of a diverse and inclusive team that values varied perspectives and the exchange of ideas.
• Enjoy flexible working hours.
• Benefit from a competitive salary and complete benefits package that supports your well-being.
• Evolve in a collaborative environment where mutual support and professional growth are encouraged.
• Enjoy job stability in a respected organization in its community.
  
  

Position Summary

As Manager, Public Relations & Media, you will be responsible for ensuring the effectiveness of both internal and external communications projects for the organization's headquarters and regional offices. You will work closely with internal teams and external partners to achieve strategic communications objectives.

YOUR TASKS AND RESPONSIBILITIES WILL BE:

• Develop an annual public relations plan to reinforce the organization's brand image and ensure effective communications align with its strategic objectives.
• Establish and maintain proactive relationships with the media, suggest interview opportunities, and support the spokesperson by drafting key messages and press releases.
• Write and distribute information briefs and other materials to promote the organization's positions, initiatives, achievements, and events.
• Evaluate the impact of media activities while providing recommendations for improving these initiatives and identifying communication issues.
• Design and implement internal and external communication strategies for various target audiences, writing and editing various documents, reports, and communication tools.
• Participate in representation events to support the organization's management and presidency.
• Prepare and accompany senior management at major events by providing briefing notes, key messages, and speeches.
• Work closely with the communications department to provide updates, identify trends, and improve the quality and consistency of services.
• Monitor ongoing PR opportunities and optimize communications initiatives.
  
  

THE REQUIREMENTS FOR THIS POSITION ARE:

• A university degree in relevant fields, such as communications, marketing, public relations, or other related fields.
• At least 5 years' experience relevant to the position.
• Excellent proficiency in Microsoft software (Excel, Word, PowerPoint, and SharePoint).
• Proven proficiency in the use of digital platforms and analytics tools, including WordPress, Google Analytics, and Meltwater.
• Excellent understanding of local media and how they work.
• Excellent communication skills, both oral and written, in French and English.
• Ability to meet tight deadlines while managing multiple priorities simultaneously.
• Strong organizational and planning skills.
• Research and analytical skills.
• Strategic judgment and critical thinking skills.
• Commitment to discretion and professionalism.
• Attention to detail and quality of results.
• Ability to work independently.
• Ability to manage stress in a fast-paced environment.
• Occasional availability to work evenings and weekends.
  
  

About Workland

Workland is proud to have been mandated to assist this client in the recruitment process for this great job opportunity. Workland's mission is to solve recruitment and job search problems by combining marketing, technology, and experienced professionals. The ultimate goal is to accelerate and facilitate the process of connecting talented professionals with the right organizations through an approach that promotes diversity, equity, and inclusion in the workplace.